Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
von
Über diesen Kurs
At least 2 years of business or marketing experience and has conducted initial keyword search activities.
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausWas Sie lernen werden
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Kompetenzen, die Sie erwerben
- Keyword Research
- Marketing
- Content Marketing
- Mathematical Optimization
At least 2 years of business or marketing experience and has conducted initial keyword search activities.
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausLehrplan - Was Sie in diesem Kurs lernen werden
Introduction to Optimizing a Website for Google Search
Advanced SEO Strategies
Mobile/App SEO and Metrics & KPIs
Creating an SEO Campaign
Bewertungen
- 5 stars78,40 %
- 4 stars15,99 %
- 3 stars3,64 %
- 2 stars0,94 %
- 1 star1,01 %
Top-Bewertungen von OPTIMIZING A WEBSITE FOR GOOGLE SEARCH
Excellent course. There is always new and exciting information available in the ever changing world of SEO. Great insights on Google's ever-changing algorithms and methods. Thanks!
Great content! Valuable knowledge to work in SEO. On the other hand, it is impaired by some content that is very outdated, but it is the minimum within the course overall.
Amazing course I have learned a lot from it but it is very theoretical.they need to work on practical demonstration as well as some tools learning
The course was very good. Overall, the courses in this specialization require tools that are no longer free to use. It would be really helpful to have something provided for the duration of the class.
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