Chevron Left
Zurück zu Preisgestaltungsstrategie

Bewertung und Feedback des Lernenden für Preisgestaltungsstrategie von IE Business School

4.6
Sterne
936 Bewertungen

Über den Kurs

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

Top-Bewertungen

BT

19. März 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

AJ

19. März 2020

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.

Filtern nach:

151 - 175 von 207 Bewertungen für Preisgestaltungsstrategie

von Anis C

24. Sep. 2020

von Zarif J

30. Apr. 2020

von Polad Y N

23. Apr. 2020

von parth s

2. Okt. 2018

von Joshua S

3. Dez. 2017

von Elvin J

8. Apr. 2020

von Boris V

12. Juli 2017

von ABHIJEET S

25. Apr. 2021

von Nurlan A A

10. Juli 2020

von Shubham m

4. Mai 2020

von dr. A K

5. Jan. 2017

von Gursharan S

11. März 2019

von Bragadeesh

9. Okt. 2016

von Maisa T S M A

22. Aug. 2020

von Ashwini D

6. Jan. 2017

von Saurabh M

2. Feb. 2018

von synthia n

17. Nov. 2018

von Luis S

29. Sep. 2016

von Maxime V

4. Mai 2016

von Sagar L

12. Apr. 2020

von Christopher N

16. Juni 2021

von Oliver B

4. Okt. 2018

von Andres C

6. Sep. 2019

von Tannu P

29. Dez. 2021

von Ekaterina R

11. Apr. 2018