Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
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Probieren Sie Coursera for Business ausWas Sie lernen werden
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
Kompetenzen, die Sie erwerben
- Social Media
- Keyword Research
- Marketing
- Mathematical Optimization
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausLehrplan - Was Sie in diesem Kurs lernen werden
Getting Started and Introduction to On-page SEO
Introduction to Off-page SEO
Introduction to Technical SEO
Keyword Theory & Research
Bewertungen
- 5 stars80,35 %
- 4 stars16,83 %
- 3 stars1,72 %
- 2 stars0,38 %
- 1 star0,70 %
Highlights
Top-Bewertungen von GOOGLE SEO FUNDAMENTALS
Sometimes it's not important to be able to DO the subject, but just understand the language to ask the right questions. This was an informative and helpful insight into optimization fundamentals.
The course was easy to follow and allowed for deadline extensions for us busy people! The instructor was thorough in her explanations. This was a very positive experience!
This course is really something, now i have a much clearer picture then i had before taking this course, i am feeling confident now. The way they designed the course, it is great.
It's a bit tricky to analyze everything with only the free tools at our disposal. It would be great to have a student discount for some of the SEO-tools that we need during this course.
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