This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
Dieser Kurs ist Teil der Spezialisierung Meta Social-Media-Marketing Zertifikat über berufliche Qualifikation
Über diesen Kurs
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausWas Sie lernen werden
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Kompetenzen, die Sie erwerben
- Social Media Marketing
- Brand Management
- Campaign Management
- Ad Management
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausvon
Beginnen Sie damit, auf Ihren Bachelor-Abschluss hinzuarbeiten
Lehrplan - Was Sie in diesem Kurs lernen werden
Introduction to Social Media Advertising
Creating Effective Ads on Social Media
Data, Privacy and Policies on Social Media
Getting Started with Advertising on Facebook and Instagram
Bewertungen
- 5 stars87,16 %
- 4 stars10,47 %
- 3 stars1,39 %
- 2 stars0,42 %
- 1 star0,54 %
Top-Bewertungen von FUNDAMENTALS OF SOCIAL MEDIA ADVERTISING
Thank you for your instruction! I learned so much and excited to start applying it. Your teaching style was very appreciated and it made the course very enjoyable.
-Nicol
Great course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.
I learned about the rules and ethics of socila media marketing from this course. This course primarily discusses the rules and privacy policies about the social media marketing world.
really appreciated this course because of the way the things are explained and shown. the graphic design infact makes everything very immediate and understandable!
Über den Meta Social-Media-Marketing Zertifikat über berufliche Qualifikation

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