The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
At the end of the course, you will be able to:
- Identify why a strong strategy is essential for the future business success
- Formulate a business strategy that suits the needs and visions of your organization
- Explain why managers too often formulate sub-optimal strategies
- Extrapolate measures to optimize current business strategies
Workload: 2-4 hours per week.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Strategic Management and Innovation
Strategy Formulation
von
Über diesen Kurs
4.5
923 Bewertungen
Kompetenzen, die Sie erwerben
Strategic ManagementDecision-MakingStrategic ThinkingBusiness Strategy
Lehrplan - Was Sie in diesem Kurs lernen werden
Woche
11 Stunde zum Abschließen
Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
3 Videos (Gesamt 14 min), 2 Lektüren, 1 Quiz
2 Lektüren
Discussion forum10m
Strategy plans10m
1 praktische Übung
Strategy formulation8m
Woche
22 Stunden zum Abschließen
Industry analysis
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.
7 Videos (Gesamt 25 min), 7 Lektüren, 4 Quiz
7 Videos
Business environment4m
Competition from substitutes3m
Threat of entry3m
Rivalry between established competitors2m
Bargaining power of buyers3m
Bargaining power of suppliers2m
7 Lektüren
Vestas Wind Turbines10m
Aviation trends10m
The cost of energy10m
The case of Suzlon10m
The threat from China?10m
The vulnerability of the wind turbine industry10m
The supplier's fault?10m
4 praktische Übungen
Attractiveness of the industry2m
Aviation trends2m
Industry attractiveness2m
Industry analysis10m
Woche
32 Stunden zum Abschließen
Resources and capabilities
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework.
5 Videos (Gesamt 22 min), 6 Lektüren, 5 Quiz
5 Videos
The relationship between resources and competitive advantage4m
Firm resources5m
Organizational capabilities3m
Sustaining competitive advantage through resources and capabilities3m
6 Lektüren
ECCO's leather tanneries10m
The resource based view10m
Microsoft buying skype10m
What would FC Barcelona be without Messi?10m
How firms view organizational capabilities?10m
VRIO framework10m
5 praktische Übungen
ECCO's leather production2m
Microsoft and Skype2m
Lionel Messi2m
Time for reflection2m
Resources and capabilities10m
Woche
41 Stunde zum Abschließen
Global strategies and the multinational corporation
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance.
4 Videos (Gesamt 14 min), 4 Lektüren, 4 Quiz
4 Videos
Defining the multinational enterprise4m
Motives for internationalization3m
Integration-responsiveness approach to global strategies3m
4 Lektüren
Reflections of a CEO10m
Definitional problems?10m
East India Company and Google10m
The balance act between local and global forces10m
4 praktische Übungen
Doing business in China2m
East India Company and Google6m
The case of the global beer industry2m
Global strategies and the multinational corporation10m
Woche
52 Stunden zum Abschließen
Strategic decision making
In this module, we will investigate the processes of strategic decision making and explore how this matters for firm performance. We will discuss topics such as ‘bounded rationality’, management politics, and hidden costs.
5 Videos (Gesamt 25 min), 6 Lektüren, 4 Quiz
5 Videos
Homo economicus and bounded rationality5m
Cognitive limitations6m
Strategy as forecasting5m
Hidden costs3m
6 Lektüren
LEGO production10m
Bad business decisions10m
Cognitive biases10m
The Mozart of Chess10m
Strategy as forecasting10m
The hidden costs of offshore outsourcing10m
4 praktische Übungen
LEGO2m
Decision making2m
Dealing with the hidden costs2m
Strategic decision-making8m
Woche
63 Stunden zum Abschließen
Formulating a Strategy in a 21st Century Creative Company
Drawing on the content covered in this course, your job is to formulate a strategy for the Danish design company e-Types. Specifically, based on an analysis of the firm and the environment, you should formulate a strong strategy for how e-Types should move forward. Background information on the company and the assignment is provided below.
4 Videos (Gesamt 10 min), 3 Lektüren, 1 Quiz
3 Lektüren
Assignment information10m
Video info10m
A strategic dilemma10m
33%
nahm einen neuen Beruf nach Abschluss dieser Kurse auf
33%
ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
18%
erhalten Sie eine Gehaltserhöhung oder Beförderung
Top-Bewertungen
Second part of the specialization, this course will talk about Strategy Formulation. Like the first course, it's clear, concese with a final exam that lead us slowly to the the capstone project.
Very interesting, varied lectures with relevant presentations of Danish companies in all sorts of situations. The assignment was fun to do, but the grading process could be a bit smoother.
Dozent
Marcus Møller Larsen
Assistant Professor, Strategic Management and GlobalizationDepartment of Strategic Management and Globalization
Über Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Über die Spezialisierung Strategic Management and Innovation
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Sobald Sie sich für ein Zertifikat angemeldet haben, haben Sie Zugriff auf alle Videos, Quizspiele und Programmieraufgaben (falls zutreffend). Aufgaben, die von anderen Kursteilnehmern bewertet werden, können erst dann eingereicht und überprüft werden, wenn Ihr Unterricht begonnen hat. Wenn Sie sich den Kurs anschauen möchten, ohne ihn zu kaufen, können Sie womöglich auf bestimmte Aufgaben nicht zugreifen.
Was bekomme ich, wenn ich diese Spezialisierung abonniere?
Wenn Sie sich für den Kurs anmelden, erhalten Sie Zugriff auf alle Kurse der Spezialisierung und Sie erhalten nach Abschluss aller Arbeiten ein Zertifikat. Ihr elektronisches Zertifikat wird zu Ihrer Seite „Errungenschaften“ hinzugefügt – von dort können Sie Ihr Zertifikat ausdrucken oder es zu Ihrem LinkedIn Profil hinzufügen. Wenn Sie nur lesen und den Inhalt des Kurses anzeigen möchten, können Sie kostenlos als Gast an dem Kurs teilnehmen.
Wie erfolgen Rückerstattungen?
Ist finanzielle Unterstützung möglich?
Haben Sie weitere Fragen? Besuchen Sie das Hilfe-Center für Teiln..
Coursera arbeitet mit erstklassigen Universitäten und Organisationen zusammen, um Online-Kurse anzubieten und dadurch universellen Zugriff auf die weltweit beste Ausbildung zu ermöglichen.
© 2019 Coursera Inc. Alle Rechte vorbehalten.
