Über diesen Kurs

415,482 kürzliche Aufrufe

Karriereergebnisse der Lernenden

34%

nahm einen neuen Beruf nach Abschluss dieser Kurse auf

34%

ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“

Some familiarity with software development and product management is helpful, but not required.

Ca. 11 Stunden zum Abschließen
Englisch
Untertitel: Englisch, Chinesisch (traditionell)

Was Sie lernen werden

  • How to create the actionable focus to successfully manage your product

  • How to focus your work using modern product management methods

  • How to manage new products and explore new product ideas

  • How to manage and amplify existing products

Kompetenzen, die Sie erwerben

Product/Market FitProduct ManagementDesign ThinkingInnovation PipelineLean Startup

Karriereergebnisse der Lernenden

34%

nahm einen neuen Beruf nach Abschluss dieser Kurse auf

34%

ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“

Some familiarity with software development and product management is helpful, but not required.

Ca. 11 Stunden zum Abschließen
Englisch
Untertitel: Englisch, Chinesisch (traditionell)

von

University of Virginia-Logo

University of Virginia

Lehrplan - Was Sie in diesem Kurs lernen werden

InhaltsbewertungThumbs Up94%(6,259 Bewertungen)Info
Woche
1

Woche 1

3 Stunden zum Abschließen

Achieving Focus and #Winning

3 Stunden zum Abschließen
20 Videos (Gesamt 99 min), 1 Lektüre, 3 Quiz
20 Videos
DPM Specialization Intro4m
You, the Product Manager5m
Why Is a Product Never a Product?6m
You and Your Customer4m
You and Your Design Team4m
You and Your Development Team4m
Product Manager vs. Product Owner8m
Greg Cohen on PM vs. PO?8m
What Is Data Science?3m
You and Your Data Science Team6m
Meet Enable Quiz, Our Startup Company Example3m
You and Your Consulting and/or Support Team5m
Focal Tool: The Customer Journey4m
Nastia Root on Creating a Strong Interface with Support4m
You and Your Sales and Marketing Team7m
You and Your Finance/Accounting and Legal Teams4m
You and Your Project Manager3m
You and Your Management Team4m
Week 1 Takeaways1m
1 Lektüre
Course Overview & Requirements10m
3 praktische Übungen
Practice Quiz on the #Winning PM9m
Practice Quiz on Many Areas, One Focus21m
Week 1 Final Quiz30m
Woche
2

Woche 2

3 Stunden zum Abschließen

Using Today's Product Management Methods

3 Stunden zum Abschließen
20 Videos (Gesamt 113 min)
20 Videos
What Kind of PM Are You?3m
Methods and PMs8m
Agile and Product Management7m
Design Thinking and the Product Manager6m
Lean Startup and the Product Manager9m
Managing Habits: Trigger and Action5m
Managing Habits: Variable Reward and Investment5m
Nir Eyal on Managing Habits6m
User Story Mapping for Product Managers7m
Prototyping for Product Managers5m
Usability Testing for Product Managers4m
Collaborating with Enterprise Customers--Tips 1-48m
Collaborating with Enterprise Customers--Tips 5-93m
David Bland on Avoiding the Product Death Cycle2m
Shaping Your Funnel Part 14m
Shaping Your Funnel Part 26m
Managing a Product with Hardware5m
Making Time to Do Things Right3m
Week 2 Takeaways4m
4 praktische Übungen
Practice Quiz on Solving the Right Problem12m
Practice Quiz on Creating the Right Solution6m
Practice Quiz on Applications in Product Management12m
Week 2 Final Quiz30m
Woche
3

Woche 3

2 Stunden zum Abschließen

Exploring a New Product Idea

2 Stunden zum Abschließen
13 Videos (Gesamt 73 min)
13 Videos
Learning vs. Scaling7m
The Importance of Good Enough: "Cooped Up" MVPs8m
The Importance of Good Enough: "Greener Air" MVPs7m
Non-Titular Product Managers53
David Chait on Non-Titular PMs5m
Horizons of Growth5m
Corporate Innovation Pipeline5m
Creating a Healthy Innovation Pipeline6m
David Bland on New Ventures Inside the Corporation8m
Business Model Design I: Proposition Design5m
Business Model Design II: Customer Journeys6m
Week 3 Takeaways2m
4 praktische Übungen
Practice Quiz on Learning vs. Scaling18m
Practice Quiz on Innovating in the Corporation6m
Practice Quiz: From Proposition to Business Model6m
Week 3 Final Quiz: Exploring a New Product Idea30m
Woche
4

Woche 4

3 Stunden zum Abschließen

Amplifying an Existing Product

3 Stunden zum Abschließen
19 Videos (Gesamt 105 min)
19 Videos
Identifying Business Model Types5m
Business Model Design III: Delivery and Execution6m
Tamara Carleton on Strategic Foresight6m
The Trouble with New Features3m
The Importance of Good Enough: Seedling Features5m
Actionable Analytics5m
Eric Qi Dong on Disciplined Analytics for the Product Manager7m
Kiran Kadambi on Structuring Problems in Product Management13m
Applying Data Science5m
Andrew Kritzer on Data Science for the MBA6m
Jim Rose on Continuous Integration and Delivery7m
Jim Rose on Monolithic Architectures and Microservices4m
Managing a Channel or Modality1m
Nastia Root on Being a Growth PM5m
It's Not a Meeting l5m
It's Not a Meeting II7m
Roadmap?6m
Course and week close: Let's Not Make This Good-Bye34
3 praktische Übungen
Practice Quiz: Focused Tuning and Testing15m
Practice Quiz: Driving Growth through Focus15m
Week 4 Final Quiz30m

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Über den Spezialisierung Digital Product Management

This Specialization is intended for both current and new product managers working in digital who want to apply a portfolio of modern practices to developing their products and teams. Through five courses, you will cover applications of product design, hypothesis-driven development and agile, all at the heart of modern product management....
Digital Product Management

Häufig gestellte Fragen

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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