Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying.
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Über diesen Kurs
Some familiarity with software development and product management is helpful, but not required.
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausWas Sie lernen werden
How to create the actionable focus to successfully manage your product
How to focus your work using modern product management methods
How to manage new products and explore new product ideas
How to manage and amplify existing products
Kompetenzen, die Sie erwerben
- Product/Market Fit
- Product Management
- Design Thinking
- Innovation Pipeline
- Lean Startup
Some familiarity with software development and product management is helpful, but not required.
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausLehrplan - Was Sie in diesem Kurs lernen werden
Achieving Focus and #Winning
Using Today's Product Management Methods
Exploring a New Product Idea
Amplifying an Existing Product
Bewertungen
- 5 stars77,17 %
- 4 stars18,93 %
- 3 stars2,79 %
- 2 stars0,54 %
- 1 star0,54 %
Top-Bewertungen von DIGITAL PRODUCT MANAGEMENT: MODERN FUNDAMENTALS
I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.
I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.
Weeks 2-4 were great; week 1 was more tedious (I found). The class does provide useful tools throughout the weeks and also equips the learner with appropriate terminology tp use with management.
Well designed content covering all important aspects of the Digital Product Management. Loved the fact that the content was delivered by industry experts who are actually practicing what they teach.
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