Chevron Left
Zurück zu Kundeprofil

Bewertung und Feedback des Lernenden für Kundeprofil von University of Pennsylvania

4.6
Sterne
11,049 Bewertungen

Über den Kurs

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top-Bewertungen

ND

30. Jan. 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

4. Aug. 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

Filtern nach:

201 - 225 von 2,370 Bewertungen für Kundeprofil

von Jose C

9. März 2020

von Javier S

9. Okt. 2017

von Adjay

19. Jan. 2021

von Rahul

23. Okt. 2019

von Ankit P

11. Juni 2017

von Pratham P

4. Mai 2016

von Vasu D

14. Dez. 2015

von Krishnamurthy S

7. Mai 2020

von Subramaniam B

8. Apr. 2020

von Shahobiddin S D

29. Juli 2022

von Bature M D

18. Juli 2019

von Abhay N

12. Juli 2020

von Anindya S C

18. März 2020

von Nawneet K

6. Apr. 2018

von Utkarsh U

24. Juli 2020

von Jiajie Q

1. Okt. 2020

von Maddie L

24. März 2020

von Poonam j

2. März 2020

von SeifAllah R

5. Dez. 2019

von Deenathayalan

19. Jan. 2019

von Djordje O

29. Juni 2017

von Roxanne H

9. Juli 2017

von Anisa A F

21. Mai 2020

von Mohit C

25. Apr. 2020

von Patrick O

2. Nov. 2018