AS
Apr 29, 2021
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
AK
Dec 5, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
By Yuqi L
•Apr 13, 2020
I love this class! It is very insightful and helps me better understand marketing. It would be more convenient if the slides of the class are available on the Internet.
By Olga S
•Mar 26, 2020
Working in marketing industry letting me get down to the basics and theories which would be useful for sure for me at work. Highly recommend for any marketing employee.
By Hassan S A
•Jul 25, 2016
Personally it was a very interesting course with a lot to learn about marketing and one step to widen my understanding and knowledge about how business is being handled
By Frank L
•Oct 22, 2020
A very well balanced introduction to many relevant theoretical and practical concepts. Full of examples and transferable knowledge that can be used in ones daily work.
By Kasuntha M
•Sep 16, 2020
Great course to get some detailed overview regarding marketing and basics of it. Thanks for all three lecturers for the immense support provided throughout the course.
By Anand D
•Apr 29, 2020
This course helped to think, correct my perspectives and rethink the approaches towards understanding the markets : theoretically by case-studies and uniques examples.
By Aniruddh K
•Apr 20, 2020
Really a good course for beginners who are looking for marketing career prospects/MBA. Covers basics and somewhat introduction to what to expect from a marketing role.
By Xavier N
•Jan 12, 2018
A very good introduction! It presents a number of interesting concepts that you can later delve into. Branding and Customer Centricity were really interesting to me.
By Chirag B C
•Jul 19, 2017
This course increased the passion towards the subject. Detailed explanation and taking examples in each and every scenario made me understood the concepts very easily.
By Asher
•Jan 3, 2016
Great lecturers and decent use of technology to give the lectures a more contemporary delivery style than other online courses I've seen. Very interesting content too.
By Yasir I S
•Nov 30, 2021
Absolutely amazing course, I have learned so much, this course helped me position myself in a more structured and informed way. Very grateful that I took this course.
By Rohit S
•Jul 7, 2021
Thank you for this great and insightful course. all professors have explained the concepts so well with great examples which helps you to better understand marketing.
By Gautam A K
•Feb 3, 2020
Introduction to Marketing is a good course to get some insight on Marketing and to gain basic knowledge on branding, customer centricity, and go-to-market strategies.
By Daniel M
•Jan 5, 2018
Excellent course! The team provided relevant practical concepts on a full range of marketing concepts from pricing to maximizing lifetime customer value. Well done.
By Julia I R B
•Aug 31, 2016
Muy interesante, se me hizo pesado en cuanto a la cantidad de lecturas y la duración de videos, pero estaba tan interesada en ellos que de pronto se habÃan terminado.
By Bita S
•Jun 20, 2016
Great Course! Great Instructors!! Really thrilled that Wharton has created this program. Hope there will be more courses that cover each Business topic in more depth.
By Moaaz A
•Oct 3, 2021
It is a really wonderful course, very rich, with useful information on all areas and specializations of marketing, and the lecturers are very excellent and wonderful
By Mike C
•Jan 31, 2021
Sehr gute Dozenten, die Marketing gut erklären können. Viele Praxisbeispiele. Das Lernen hat viel Spaß gemacht und ich konnte einiges an Wissen sammeln und anwenden!
By Kalp S
•Mar 20, 2020
The course is really informative and the Professors are very easy to understand. The course is well structured and has a smooth flow. I really appreciate the course.
By Andy H
•Mar 12, 2020
Great course full of useful data and interesting case studies that teach the effectiveness of clever and creative strategies that create successful business results.
By Zainutdinova E
•Oct 4, 2019
Thank you for the course! It was really interesting to listen to the basic concepts of marketing. Special thanks to the comparison of the offline and online markets.
By Jiangyun Z
•Feb 19, 2016
It is really great course. A lot of new items for me to learn as a beginner. Enjoyed it a lot. Still working on it. It will be my first completed course on Coursera.
By Haris N
•Aug 5, 2021
There is no doubt that this course offers you with some of the practical insights about how to market your product while considering appropriate concepts and tools.
By Stanslaus K
•Dec 31, 2018
Its a very enjoyable coarse with full of lectures(videos/transcripts), easy to understand, flexibility, well organized... covers what i expected in marketing field.
By Patrick P
•Feb 7, 2018
This course is a great overview on the various approaches to marketing as well as what is considered the next evolution of the marketing industry (Customer-centric)