Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Geschäftsgründungen
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Über diesen Kurs
Kompetenzen, die Sie erwerben
- Positioning (Marketing)
- Marketing
- Marketing Strategy
- Customer Satisfaction
Lehrplan - Was Sie in diesem Kurs lernen werden
BRANDING: Marketing Strategy and Brand Positioning
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity
GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing
BRANDING: Effective Brand Communications Strategies and Repositioning Strategies
Bewertungen
- 5 stars80,51 %
- 4 stars16,83 %
- 3 stars2,05 %
- 2 stars0,31 %
- 1 star0,27 %
Top-Bewertungen von INTRODUCTION TO MARKETING
The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.
Loved the course. My only recommendation is to make the slides available so people can take notes on them as they view the videos. Allows for a more focused approach while reviewing the videos.
I enjoyed this introduction to Marketing. The course medium is very entertaining and captured my attention. The professors gave a lot of real life examples of all the concepts they introduced.
I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.
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