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Bewertung und Feedback des Lernenden für International B2B (Business to Business) Marketing von Yonsei University

467 Bewertungen
94 Bewertungen

Über den Kurs

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....


7. Sep. 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

18. Dez. 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

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26 - 50 von 93 Bewertungen für International B2B (Business to Business) Marketing

von Vasyl R

8. Juni 2018

Great analysis and insights about International Marketing methods.

von Israel S

6. Juni 2020

I liked the course. A lot of benefit for my personal growing.

von Fausto R d B

23. März 2020

Excellent course to answer current questions about B2B2C...

von Gopala K

15. Mai 2020

this is very good Gaining knowledge and Marketing strategy

von Kehinde D

10. Mai 2020

I had an insightful learning session with this course.

von Xavier M

2. Juli 2020

Thanks Prof. Dae Ryung Chang!

We keep moving forward!

von Oluwatunmise D

14. Mai 2021

It's been a very insightful learning experience

von Sumant D

18. Aug. 2019

Good one for all the Leaders in all Industries

von Abdul-Rahman J

30. Apr. 2020

Very insightful, wish it was a bit longer.

von Seraphima V

22. Mai 2016

Thank you! For very interesting Course!!!!

von Ahmed A S

20. Apr. 2016

Great Course to Start a business Career

von Gabriel T E

19. Apr. 2018

Very good professor. Clear and clever.

von Georgios R

25. Aug. 2019

Fantastic course , Amazing Professor


21. Aug. 2020

Very good course in B2B marketing

von Imrul C

24. Dez. 2020

It has been an amazing course.

von Arshit T S

13. Mai 2020

International marketing skills

von Ashish C

31. Mai 2018

very good and informative

von Saurabh K

20. Feb. 2019

very good for learning

von Ankur K

15. Aug. 2021

The course was good!!


17. Okt. 2020

Very knowledgeable

von jose m m

10. Mai 2020

perfect, very good

von Deleted A

13. Feb. 2019

excellent teaching

von Phan T A

5. Apr. 2016

love the lectures

von Vineet k

13. Feb. 2019

Good teaching.

von Guillermo G

19. Juli 2016

Great teacher!