In a world where musical content of all kinds can be found anywhere and everywhere, developing a distinctive artistic brand is critical to any musician's professional success. Whether you're an emerging professional musician or a seasoned pro looking to up your game, you will gain knowledge of basic marketing principles as applied to the performing arts. These principles include using visual and design elements to define your artistic identity, strategies for effective marketing through a variety of media and channels, and developing a social media strategy for their professional brand.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Musician’s Professional Toolbox: Your Portfolio Career
von
Spezialisierung Musician’s Professional Toolbox: Your Portfolio CareerUniversity of Colorado BoulderÜber diesen Kurs
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Stufe „Mittel“
At minimum, a bachelors degree in music and/or experience as a practicing musician.
Ca. 7 Stunden zum Abschließen
Englisch
Untertitel: Englisch
Was Sie lernen werden
Identify the character of visual and audio materials that best capture the professional image you wish to project.
Use a variety of demographic and psychographic parameters to define your customer market and/or audience.
Identify marketing channels and how they are used to promote your brand and build your business.
Employ strategies for effective social media content.
Kompetenzen, die Sie erwerben
- Marketing
- Email Communication
- Social Media
- Branding
- Entrepreneurship
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Stufe „Mittel“
At minimum, a bachelors degree in music and/or experience as a practicing musician.
Ca. 7 Stunden zum Abschließen
Englisch
Untertitel: Englisch
von
University of Colorado Boulder
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
Lehrplan - Was Sie in diesem Kurs lernen werden
2 Stunden zum Abschließen
Defining Your Brand
In this module, you will learn the key components of one’s artistic brand and determine how to use those to communicate your Mission Statement from Course 1.
2 Stunden zum Abschließen
3 Videos (Gesamt 77 min), 1 Lektüre, 1 Quiz
2 Stunden zum Abschließen
Who is Your Market?
In this module, you will learn how to determine the characteristics of your market and how to best meet their needs.
2 Stunden zum Abschließen
2 Videos (Gesamt 35 min), 1 Lektüre, 1 Quiz
1 Stunde zum Abschließen
Marketing Channels and Strategies
In this module you will learn how to determine the best ways to reach and engage your target market through a variety of virtual and physical channels.
1 Stunde zum Abschließen
3 Videos (Gesamt 45 min)
2 Stunden zum Abschließen
Managing Your Online Presence
In this module, you will learn how to use email, e-newsletters, social media and other online channels in an integrated and holistic way to build and manage your online presence.
2 Stunden zum Abschließen
4 Videos (Gesamt 73 min)
Über den Spezialisierung Musician’s Professional Toolbox: Your Portfolio Career
Learners completing this specialization will acquire the skills to launch and sustain a Portfolio Career consisting of a range of musical endeavors. Topics include building a professional network, identifying tools for developing a brand, promoting yourself through a variety of channels, developing strategies to find and book performances, and defining and tracking your goals. This course is the first of two specializations making up the Musician’s Professional Toolbox.
Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Was bekomme ich, wenn ich diese Spezialisierung abonniere?
Ist finanzielle Unterstützung möglich?
Haben Sie weitere Fragen? Besuchen Sie das Learner Help Center.
