This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
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Design-Led Strategy: Design thinking for business strategy and entrepreneurship
The University of SydneyÜber diesen Kurs
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The University of Sydney
Our excellence in research and teaching makes the University of Sydney one of the top universities in Australia and highly ranked among the best universities in the world. In 2020, we were ranked second in the Times Higher Education (THE) University Impact Rankings, and first in Australia in the QS Graduate Employability Rankings.
Lehrplan - Was Sie in diesem Kurs lernen werden
What is design-led strategy?
This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy.
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.
Prototyping and product ideation
In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product.
Design-led strategy in practice: Corporate case studies
In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day.
Bewertungen
- 5 stars70,62 %
- 4 stars23,31 %
- 3 stars4,31 %
- 2 stars0,81 %
- 1 star0,93 %
Top-Bewertungen von DESIGN-LED STRATEGY: DESIGN THINKING FOR BUSINESS STRATEGY AND ENTREPRENEURSHIP
Design Led Strategy: Design thinking for business strategy and entrepreneurship is very useful course. Case studies and templates provided for Business Model Canvasing is very good.
The course is heavily skewed towards design thinking and not as much into strategy per se. Otherwise is makes use of two real cases to navigate through the contents.
This is great course. It was informative, relevant to today's way of working and it was enjoyable. Highly recommended. Many thanks to the team at Univeristy of Sydney who delivered this course,
The course is lays a very strong foundation to the idea of Design-led strategy. All the key points are very well explained by the curators and it has been a good learning experience.
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