Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Digitales Marketing

Über diesen Kurs
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausWas Sie lernen werden
Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data
Learn to evaluate and choose appropriate web analytics tools and techniques
Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages
Understand approaches to visualizing data effectively
Kompetenzen, die Sie erwerben
- Analytics
- Digital Marketing
- Marketing Analytics
- Marketing Performance
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausBeginnen Sie damit, auf Ihren Master-Abschluss hinzuarbeiten.
Lehrplan - Was Sie in diesem Kurs lernen werden
Course Overview and The Art of Analytics
Storytelling with Data
Bellabeat Case Study
The Future of Analytics
Bewertungen
- 5 stars64,64 %
- 4 stars25,17 %
- 3 stars6,69 %
- 2 stars1,88 %
- 1 star1,60 %
Top-Bewertungen von DIGITAL MARKETING ANALYTICS IN PRACTICE
Very insightful class! This class helped me to rethink and reorganize a lot of my thoughts from setting a goal of data gathering to the final report. Highly recommended!
thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.
Excellent course. Gave me a great idea regarding the basics of Marketing Analytics. Highly recommended for those who has no prior knowldege about the Marketing Analytics Process
Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.
Über den Spezialisierung Digitales Marketing

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