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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,823 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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451 - 475 of 4,595 Reviews for Foundations of Digital Marketing and E-commerce

By Azhar A S

Feb 19, 2024

Well it's my first course in Coursera platform so it's a great experience of practical learning. The course was so too good I am thanking all the great community for this great step. May all of you be happy in life.

By Javed B

Aug 26, 2023

i am very exciting that I have completed course from coursera foundation of digital marketing and e commerce and I got certificate. definately this coursera certificate will grow my career in digital marketing field

By Aistė D

Jul 15, 2022

I think it gives a great foundation in a clear and well organized manner. Even if you, like me, have already had previous knowledge about these things, it's nice to revisit the main concepts in a well explained way.

By MARYAM A

Mar 27, 2024

very helpful and easy to understand. the practice quizzes helped me prepare for the main quiz and the inbuilt automatic answer gives quick results with detailed reasoning for correct answer. That helps me remember.

By Cristina L

Jun 13, 2022

Great course! It is a great way to start, to learn the basics and understand what is expected from a Digital Marketing and e-Commerce professional. Excited to keep learning with the other courses of this program!

By Stephanie J B

May 26, 2022

I love that I was able to obtain my certificate while working a full time job. Im so glad Google provides this for people like me who want to grow in a new field. I've been recommended this to people that I know.

By khumelo M

Aug 17, 2023

This course was more informative than I anticipated. I have gained so much knowledge and insight into what Digital marketing. With the skills I have learned I hope to secure a job in the digital marketing field.

By Peter J

Jul 5, 2023

It is the perfect start to your Digital Marketing and E-Commerce Journey. After learning the foundations not only do I feel a step close to fulfilling my goals but I also feel like I have grown as a professional.

By Bukola D

Apr 27, 2023

This digital marketing and e-commerce course is educative, informative, and engaging. I am glad I could assess this opportunity to learn a new skill to enhance my self-development. I recommend it with confidence.

By Mega R

Apr 2, 2023

I really enjoy this course because the tutor makes it easier to understand besides the interest I have on this topics. Thanks for Google & Coursera to provide this course for us to grow our potential & knowledge.

By Anas A

Jan 23, 2023

it's a comprehensive guide for anyone looking to understand the digital landscape. The author does a great job of explaining key concepts and strategies in a clear and easy-to-understand manner. Highly recommend.

By Justin C

Sep 11, 2022

Very informative and highly useful for applying and entering into the digital marketing field! This course teaches you how to think like a digital marketer and the things that you need to say in these interviews.

By Liz O

Jun 15, 2022

I enjoyed this course. They are easy to understand, straight to the point, and engaging. I appreciated the little quizzes in the middle of the video. Those ensured that I was paying attention. Joi was a pleasure.

By Milica G

Dec 1, 2023

Very detailed course with great explanations. As a listener, I get the feeling this course was put with together with a lot of care by professionals who love what they do, and are proud to share their knowledge.

By Naqqad M

Apr 2, 2023

The course is solid, but as an introductory course, it can be overwhelming with the amount of information presented. Nonetheless, it provides a great foundation for further learning and exploration in the field.

By Julie M

Feb 2, 2023

It was really informative. It is nice to learn the language and expectations that match up with the tasks required to build and market brands or businesses, their social media or online presence and reputation.

By Abdul B

Nov 27, 2022

For those who want to get familiar with and understand digital marketing and e-commerce, or if someone wants to switch careers and learn whether this field is suitable for them, this course will surely help you.

By Muhammad A

Nov 16, 2022

This course was all about the basic information and knowledge about digital marketing and e commerce. It shows the best knowledge of basics of the digital marketing and is the best prepared course for bigenners.

By gabriel j

Oct 26, 2023

This was very educating, interesting, and engaging. In module 1, it was really encouraging hearing about the stories of the Google employees. I generally liked that there was a discussion forum for interaction.

By Syed A

Sep 1, 2023

The beginner's courses help people to get to know about the basic concepts of Social media marketing and get initial insights about different tools being used to make social media marketing practices effective.

By Abdalah M

Jan 2, 2023

Thank you for all this wonderful and useful information, the method of explanation and the arrangement of the content in a wonderful way. It was a wonderful course and I am excited to complete the other courses

By Teodora M

Dec 14, 2022

I just want to say that Joi is wonderful, I enjoyed listening her and she truly made the course easy to listen and follow! The course in general is well organized and convenient to fit around the busy schedule.

By Leah S

Oct 25, 2022

Was slightly put off by all of the hand holding early on, but the course proved to be very well-produced and educational. Loved the presenter, material, multi-media, and hands-on exercises. Thank you Google.

By Lynn M

Feb 20, 2023

I thoroughly enjoyed this course. It was very well presented and easy to follow. I found the instructors very pleasing to listen to which is so important on an online course. I look forward to more courses.

By Jhay J L M C

Feb 14, 2024

It teaches not only the foundation of finding your career interest, but also the foundation of starting now with confidence. No matter the previous complications and/or disregarding of dreams and aspirations.