With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
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Top-Bewertungen von THE FUNDAMENTALS OF REVENUE MANAGEMENT: THE CORNERSTONE OF REVENUE STRATEGY
Exceptional Course; should be followed by any professional at hotel/ hospitality sector who aim to deliver at hotel revenue management field. Highly recommended!
It has been a great learning experience. Learnt a lot of new things. Thank you Coursera, Essec Business School and Duetto for guiding me. Have a wonderful day ahead!
Being new to the Hospitality industry and revenue management, I learned a lot of new concepts. It is a very good course without lengthy assignments.
Overall pretty clear and very informative. However a lot of the extra reading materials were links that no longer work. Otherwise, very concise introduction to this topic.
Über den Spezialisierung Hotel Management: Distribution, Revenue and Demand Management
Market hospitality services, manage demand, and optimize revenue.
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