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53,750 kürzliche Aufrufe

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nahm einen neuen Beruf nach Abschluss dieser Kurse auf

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ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs

11%

erhalten Sie eine Gehaltserhöhung oder Beförderung
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Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
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Ca. 8 Stunden zum Abschließen
Englisch
Untertitel: Englisch

Kompetenzen, die Sie erwerben

Social MarketingSocial Media MarketingSocial MediaInfluencer Marketing

Karriereergebnisse der Lernenden

41%

nahm einen neuen Beruf nach Abschluss dieser Kurse auf

41%

ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs

11%

erhalten Sie eine Gehaltserhöhung oder Beförderung
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Ca. 8 Stunden zum Abschließen
Englisch
Untertitel: Englisch

von

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Northwestern University

Lehrplan - Was Sie in diesem Kurs lernen werden

InhaltsbewertungThumbs Up96%(8,265 Bewertungen)Info
Woche
1

Woche 1

2 Stunden zum Abschließen

Big Data

2 Stunden zum Abschließen
9 Videos (Gesamt 42 min), 5 Lektüren, 1 Quiz
9 Videos
Thomas Friedman on the 3 Accelerations [book link in resources]4m
Using Social Data4m
Social Data Flows from a Single Source5m
Data Extraction from Social Documents6m
Accuracy of Text Analysis2m
Data Extraction from Photos and Videos7m
Accessing and Using the IBM Cloud System [for free!]4m
Sign up for Lexalytics Semantria2m
5 Lektüren
Welcome to MOOC 2!10m
Meet Your Instructors10m
Grading and Logistics10m
Course Bookstore10m
Having Problems with IBM and Lexalytics?10m
1 praktische Übung
Quiz 110m
Woche
2

Woche 2

2 Stunden zum Abschließen

Big Information

2 Stunden zum Abschließen
12 Videos (Gesamt 94 min), 3 Lektüren, 1 Quiz
12 Videos
The Anatomy of a Tweet5m
Free Influencer Analytics Tools 2018 - Followerwonk, Buzzsumo & Instagram Search6m
Free Keyword & Pay Per Click Analytics Tools 2018 - KWFinder, Socialert & Google Adwords10m
Free Hashtag Analytics Tools 2018 - Ritetag, Hashtagify.me & Keyhole.co6m
Free Search Analytics Tools 2018 - Google Trends, Answer the Public & BoardReader6m
Free Content Analytics Tools 2018 - Buzzsumo, Mashable, Alltop, Channel Crawler & ListenNotes6m
Bonus - IBM Institute for Business Value - Free Resource for Technology Information1m
Social Monitoring4m
Salesforce Social Studio - formerly Radian610m
Social Marketing Toolkit Pt. 1b - Lexalytics Worksheets15m
Social Marketing Toolkit Pt. 1c - Analyzing Content12m
3 Lektüren
The How-to Section10m
Change is constant! Please read before doing social analytics10m
Why do you need these free social analytics tools?10m
1 praktische Übung
Quiz 26m
Woche
3

Woche 3

3 Stunden zum Abschließen

Big Insights

3 Stunden zum Abschließen
9 Videos (Gesamt 45 min), 3 Lektüren, 2 Quiz
9 Videos
Transforming Data to Information5m
IBM Cloud - Assessing your Personality based on your Twitter activities - See Resources for Links to this System2m
Hootsuite Free is a Free Social Scheduler2m
Is.gd is a free link tracking tool6m
Now that you have identified influencers and hashtags, let's start using them!9m
IBM Cloud Visual Recognition System3m
IBM Cloud Tone Analyzer3m
2.14 Using Social Analytics to grow your professional follower base7m
3 Lektüren
Question for Discussion about your Twitter Personality Profile from IBM10m
IBM Cloud Celebrity Analyzer10m
Hearing Your Target Market through Social Tools10m
1 praktische Übung
Quiz 34m
Woche
4

Woche 4

1 Stunde zum Abschließen

Real-Time in Action

1 Stunde zum Abschließen
6 Videos (Gesamt 36 min), 3 Lektüren, 1 Quiz
6 Videos
Engagement Strategies7m
Building Social Relationships7m
Taco Bell War Room5m
Crisis Management10m
Social Insights for Content Strategies4m
3 Lektüren
A Visit to Taco Bell Headquarters10m
Download the Lecture Video Slides10m
What Comes Next?10m
1 praktische Übung
Quiz 48m

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Über den Spezialisierung Social Media-Marketing

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media-Marketing

Häufig gestellte Fragen

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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