University of Illinois at Urbana-Champaign

Marketing in a Digital World

This course is part of Marketing numérique Specialization

Taught in English

Some content may not be translated

Aric Rindfleisch

Instructor: Aric Rindfleisch

564,916 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.7

(16,864 reviews)

|

98%

Beginner level
No prior experience required
28 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

21 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(16,864 reviews)

|

98%

Beginner level
No prior experience required
28 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Marketing numérique Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.

What's included

12 videos11 readings6 quizzes2 peer reviews

In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.

What's included

9 videos3 readings5 quizzes2 peer reviews

In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.

What's included

9 videos3 readings5 quizzes2 peer reviews

In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.

What's included

9 videos6 readings5 quizzes2 peer reviews

Instructor

Instructor ratings
4.8 (4,443 ratings)
Aric Rindfleisch
University of Illinois at Urbana-Champaign
10 Courses668,101 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 16864

4.7

16,864 reviews

  • 5 stars

    79.60%

  • 4 stars

    16.81%

  • 3 stars

    2.14%

  • 2 stars

    0.50%

  • 1 star

    0.93%

HJ
5

Reviewed on Aug 7, 2016

SM
5

Reviewed on Jul 22, 2019

OA
5

Reviewed on May 30, 2019

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions