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554 Bewertungen

Über den Kurs

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top-Bewertungen

PL
23. Juni 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM
15. Juli 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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226 - 250 von 545 Bewertungen für An Introduction to Consumer Neuroscience & Neuromarketing

von ethan h

28. Apr. 2020

Great course perfect for those who know very little about the science behind neuro marketing!

von Dianna

8. Feb. 2020

Interesting information! It's a course that I recommend if you love learning about the brain.

von Renato V

9. Apr. 2020

An extremely insightful course. Well presented and challenges you to think out of the box.

von Maria d l N P C V

28. Apr. 2020

Great course, I learned a lot about this interesting theme, very usefull. Thanks teacher!

von Lebogang K

24. Mai 2017

absolutely well put material and easy to narrate , adequate explanations and informative.

von Mariana D C

5. Juli 2020

Very good, and very complete! I really learned a lot and the information is very useful!

von Aniriddha W

6. Dez. 2018

Really useful course !! Apt for Marketers who want to know where technology is headed.

von FILIPE S D C M

27. März 2017

Very interesting course. It helped me to start studying about the neuromarketing topic.

von Juan A P L

22. Okt. 2017

Totally recommended for those who want to start involving in ad/media/marketing world.

von Prompiriya P

14. Aug. 2020

Brief but very informative. With lengthy and detailed interview sessions. I like it!

von Simon H

23. Sep. 2017

This was a great course if you would learn about how we process decisions. Thank you

von Hugo A A V

13. Nov. 2020

REal good. I have took it over, at other coursera account, and i love it. Thanks.

von Bivas N

8. Juli 2020

Best Course to get a new insight of neuroscience in collaboration with marketing.

von Kumar V

6. Feb. 2018

Interesting course that throws open a whole new domain of marketing to anyone who

von paolo

25. März 2017

great course , a must for all the professionals working in a marketing department

von MD M � �

25. Juli 2020

Its a very helpful course for me and I got to learn new things from this course

von Mariana

20. Juni 2020

Gran curso, fácil de seguir con información muy valiosa y sencilla de entender

von Alejandro P F

5. Jan. 2020

Very good course in order to introduce yourself into the Neuromarketing world!

von Morda F

22. Juli 2019

Very good introduction to Neuro Science and involment to marketing! Thank you!

von Carmen S G

23. Juli 2020

The best course for someone how is passion about marketing and neuromarketing

von Devin S

27. Apr. 2018

Was fascinating all the way and changed my perspective on consumer behaviour.

von Marcos J

18. Sep. 2020

Great Introduction for people who doesn't know anything about this subject!!

von CATALINA G L

13. Juli 2020

I loved the course I love to practice and internship in this field! Love it!

von Miguel A M C

27. Sep. 2017

Gran curso, claro y didáctico para quienes nos hemos formado en otras áreas.

von Dr. P K

3. März 2017

Very interesting and useful course for consumer behavior and marketing area.