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2,192 Bewertungen
581 Bewertungen

Über den Kurs

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....


23. Juni 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

15. Juli 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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251 - 275 von 571 Bewertungen für An Introduction to Consumer Neuroscience & Neuromarketing

von Hugo A A V

13. Nov. 2020

REal good. I have took it over, at other coursera account, and i love it. Thanks.

von Bivas N

8. Juli 2020

Best Course to get a new insight of neuroscience in collaboration with marketing.

von Kumar V

6. Feb. 2018

Interesting course that throws open a whole new domain of marketing to anyone who

von paolo

25. März 2017

great course , a must for all the professionals working in a marketing department

von Anne S S

20. Dez. 2020

Really interesting. It gives you a first dight of what Neuromarketing is about.

von MD M � �

25. Juli 2020

Its a very helpful course for me and I got to learn new things from this course

von Mariana

20. Juni 2020

Gran curso, fácil de seguir con información muy valiosa y sencilla de entender

von Alejandro P F

5. Jan. 2020

Very good course in order to introduce yourself into the Neuromarketing world!

von Morda F

22. Juli 2019

Very good introduction to Neuro Science and involment to marketing! Thank you!

von Sofía G D L

23. Juli 2020

The best course for someone how is passion about marketing and neuromarketing

von Devin S

27. Apr. 2018

Was fascinating all the way and changed my perspective on consumer behaviour.

von Marcos J

18. Sep. 2020

Great Introduction for people who doesn't know anything about this subject!!


13. Juli 2020

I loved the course I love to practice and internship in this field! Love it!

von Miguel A M C

27. Sep. 2017

Gran curso, claro y didáctico para quienes nos hemos formado en otras áreas.

von Dr. P K

3. März 2017

Very interesting and useful course for consumer behavior and marketing area.

von carla P y V

23. Mai 2020

me encanto, esta muy completo y aprendes mucho que puedes poner en practica

von Pradeep K R

11. Sep. 2018

Very Informative. would like to take more advance course on the same field.

von RIVU D

30. Nov. 2020

Really awesome course. Just the right mixture of psychology and marketing.

von Andrés P F

11. Feb. 2018

I trully think is one of the most usefull courses I've ever taken. Thanks!

von Laimona S

18. Nov. 2019

Thank You Prof. Thomas Zoëga Ramsøy! Looking forward to your next course!


9. Okt. 2017

Very useful course. Thank you to the tutor for this wonderful experience.

von Sumi E J

21. Juli 2017

A good course which covers a lot of topics on neuroscience and marketing.

von Veronica J

10. Juli 2017

Very good course: good contents and very relevant to real business world.

von Anthony O E

9. Aug. 2019

awesome neuromarketing is the future and the future is upon us very soon

von David G N A

23. Juni 2019

Excelente curso basado en estudios propios y estudios relevantes al tema