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619 Bewertungen

Über den Kurs

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top-Bewertungen

PL
23. Juni 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF
28. Feb. 2021

Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS

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251 - 275 von 609 Bewertungen für An Introduction to Consumer Neuroscience & Neuromarketing

von KALYNE R P N

8. Mai 2021

Excelente conteúdo, com segmentação mais do que atual da realidade do cenário do Marketing

von Amanveer s

7. März 2021

Exceptionally well articulated course for beginners as well as veteran market professional.

von Renato V

9. Apr. 2020

An extremely insightful course. Well presented and challenges you to think out of the box.

von Maria d l N P C V

28. Apr. 2020

Great course, I learned a lot about this interesting theme, very usefull. Thanks teacher!

von Lebogang K

24. Mai 2017

absolutely well put material and easy to narrate , adequate explanations and informative.

von Mariana D C

5. Juli 2020

Very good, and very complete! I really learned a lot and the information is very useful!

von Aniriddha W

6. Dez. 2018

Really useful course !! Apt for Marketers who want to know where technology is headed.

von FILIPE S D C M

27. März 2017

Very interesting course. It helped me to start studying about the neuromarketing topic.

von Juan A P L

22. Okt. 2017

Totally recommended for those who want to start involving in ad/media/marketing world.

von Shubham A

12. Mai 2021

Best Course to find What neuromarketing is all about and get a foundation knowledge.

von sanjeev m a

10. Dez. 2020

helpful to any marketing professional who wants to orient themselves with the future

von Prompiriya P

14. Aug. 2020

Brief but very informative. With lengthy and detailed interview sessions. I like it!

von Simon H

23. Sep. 2017

This was a great course if you would learn about how we process decisions. Thank you

von Hugo A A V

13. Nov. 2020

REal good. I have took it over, at other coursera account, and i love it. Thanks.

von Bivas N

8. Juli 2020

Best Course to get a new insight of neuroscience in collaboration with marketing.

von Kumar V

6. Feb. 2018

Interesting course that throws open a whole new domain of marketing to anyone who

von paolo

25. März 2017

great course , a must for all the professionals working in a marketing department

von Anne S S

20. Dez. 2020

Really interesting. It gives you a first dight of what Neuromarketing is about.

von MD M � �

25. Juli 2020

Its a very helpful course for me and I got to learn new things from this course

von Mariana

20. Juni 2020

Gran curso, fácil de seguir con información muy valiosa y sencilla de entender

von Alejandro P F

5. Jan. 2020

Very good course in order to introduce yourself into the Neuromarketing world!

von Morda F

22. Juli 2019

Very good introduction to Neuro Science and involment to marketing! Thank you!

von Ariadne B G

4. Mai 2021

I very much enjoyed lectures and videos. ALl information is clear and usefull

von Sofía G D L

23. Juli 2020

The best course for someone how is passion about marketing and neuromarketing

von Devin S

27. Apr. 2018

Was fascinating all the way and changed my perspective on consumer behaviour.