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2,249 Bewertungen
596 Bewertungen

Über den Kurs

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....


23. Juni 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

15. Juli 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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351 - 375 von 586 Bewertungen für An Introduction to Consumer Neuroscience & Neuromarketing

von Чистяков С С

24. Dez. 2017

Very full and useful course. Thank you!

von Sherry P

19. Juni 2020

Very insightful, engaging information.

von Athens l

1. Mai 2020

excellent and very interesting course!

von Dionysia P

29. Juli 2017

Very enjoyable and easy to understand!

von Wojtek W

25. März 2017

Very interesting course for marketers.

von Muhammad T M

26. Nov. 2016

One of the best courses on coursera...

von Myrto T

30. Okt. 2020

Great course! I highly recommend it!

von oyunerdene

5. Sep. 2018

Thank you. It was interesting course

von Kavya S

12. Nov. 2020

I really enjoyed the online course

von Mark S

11. Dez. 2016

Thanks for sharing your knowledge!

von Hugo F

18. Okt. 2016

Great Course! Thank you very much!

von Chinmayi M B

24. Aug. 2020

Very interesting and informative!

von Nittaya W

6. Juli 2020

Excellent course for beginners.

von Sara A G D L

1. Juli 2020

Great teachers and information.

von Anupama S

24. Apr. 2020

Ilthis course is very useful ..

von Andreea A C

5. Jan. 2020

Great information and structure

von Unai A

5. März 2018

Very detailed and comprehensive

von Ze M

13. Juni 2019

Great course, excelent classes

von Sumeet B

23. Apr. 2019

Exceptional & very insightful

von Vanessa G

24. Mai 2020

Provides excellent framework

von Crony C

15. Apr. 2020

Awesome content and delivery

von Marcos E M d R

3. Mai 2020

Excellent marketing course!

von Ala H M A

27. Okt. 2018

I think it's amazing course

von Eder C d C e S

5. Nov. 2016

Pretty good course. Enjoyee

von Tamara M O

16. März 2021

It was an excellent course