Jun 24, 2020
This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!
May 28, 2020
Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.
von Elizabeth T•
Jan 30, 2017
Such great information - I'm really interested in learning more on the topic and following how the information is applied. Thanks for giving me a base of information and better understanding! I'd love courses dedicated to individual studies and what's been learned from them!
von GORTI K M•
Jun 20, 2020
The course has been well-thought of and executed. The way all the concepts are explained is really amazing. Although it starts slow, the course becomes really interesting by the end. The activities involved and good reference material provided makes it a very good course.
von Nair C H•
May 03, 2020
An excellent course that makes you aware of different marketing strategies, consumer neuroscience, how different brands creates awareness in consumers, etc etc. Overall an excellent course. Good presentation and also the interviews were knowledge grasping ones!
von Carlotta P•
May 31, 2020
This course is really well structured and provides a lot of information even if it is only an introduction to the topic it deals with; it certainly needs to be filmed several times for the density of the contents and the richness of the materials. Compliments!
von Kelly B•
May 15, 2020
Great introduction to neuroscience. The videos were high quality and the case studies helped conceptulize the topics with real world examples. Worth doing the optional assignments at the end as it made you think how you could apply what you have just learned.
von Denisse V•
Mar 04, 2019
I highly recommend this course. The professor is great as well as the explanations and the material provided. It was my first time studying consumer neuroscience and after completing this course, i feel i have gained a lot knowledge. This course is great.
von Ignacio V•
Jan 22, 2018
Some of the readings where quite technical in nature and went very in depth into the specifics of the experiments, so it was challenging to read them, nonetheless, it was a very rewarding experience and I hope to apply this new knowledge with my clients.
von Rosa D P G•
Jul 04, 2020
I think this course was complete and had many examples and real studies which helped me understand the concepts and definitions in a better way. Also, I liked that it included interviews and readings because it showed me different people's perspectives.
von Rohan B•
Mar 17, 2019
Absolutely outstanding! Professor Thomas was dedicated and really calm in explaining the very basics of Consumer Neuroscience and Neuromarketing. The in-depth interviews tells me a lot about what's going on all over the world in this particular field.
von SRISUDARSAN P R•
Jul 07, 2019
Thank you very much for the Financial aid.World class teaching. Great experience. Definitely this course will be very helpful in future.This is my first online course willing to learn many courses through courseera which will be useful for my career.
von Rebecca F•
Dec 07, 2019
Thank you I thought this was an easy to use and thoughtful course for people new to the world of Neuromarketing and gave a foundation for marketers to understand this relatively new science and how it applies to their everyday marketing work.
von Bilal A•
Apr 05, 2020
It was really an amazing experience, to have something new to learn, especially about the field of neuromarketting. It had a lot of good aligned material, with extremely suitable examples and also related material as well.
Thanking You Alot
von Avneesh K•
Apr 02, 2017
Excellent course. Very well drafted. The lecturers are guest speakers were very good too. 6 weeks was appropriate time and they also allow flexibility. The app on mobile and website are brilliant; they both connected and very user friendly.
von Sadia F•
Jun 12, 2020
This course helped me understand the importance of neuroscience in the field of marketing and how it can be used to change and improve our marketing activities to deliver value to our customers and better understand the customer insights.
Apr 20, 2020
it gave the idea of new emerging field combining business with art of neuroscience. its a splendid course to understand the basic brain functioning and influencing factors to enhance the business skills. its an interesting budding field.
von Selly S P•
Feb 18, 2020
Unlike a lot of other online courses on neuromarketing, this course really provided me with ample information and studies I can read and understand. There is quite a bit of reading required but every bit is worth it and very interesting!
von Mahmoud A A•
Dec 18, 2016
THANKS SO MUCH DR /THOMAS , I ADMIRE FOR THE WAY TO LEARN AND REACH THE INFORMATION , NOW I LEARN MANY THINGS ABOUT BRAIN AND HOW IT WORK AND I CAN USE IT FOR UNDERSTANDING THE CONSUMER BEHAVIOR
MANY THANKS FOR Copenhagen Business School
von A S M S•
May 22, 2020
This course provides an overview of Neuroscience application in consumer Psychology and its application in Marketing. Anyone with basic interest can surely pursue this course for studying more academic studies & research on this field.
von Dighbijoy S•
Dec 13, 2017
I think Thomas did an amazing job in taking us through the domains of Neuromarketing. Really liked the way he put in extra efforts in obtaining interviews of the who's who in Neuromarketing. Will look forward to your courses Professor.
von Mbenoye D•
Oct 22, 2017
Wonderful and interesting content. Really enjoyed the readings. Would suggest making the quizzes a bit longer/more challenging and including additional assignment for better application of learned coursework but overall a great course!
von Hashem A•
Apr 03, 2020
Informative and easy to understand. I completely recommend this course.
You will learn a lot about the different techniques of priming as well as useful information to protect yourself from being caught in the web of neuromarketing .
von Valentina S•
Mar 30, 2020
It is a really well-done course, videos and schemes are clear and understandable.
Literature is not for beginners at all - it's really technical and if you don't have scientific basis is not simple.
I really recommend this course :)
von Fidan H•
Jan 30, 2020
I am newly interested in this field and nothing can be better than this course for understanding neuromarketing. All the materials chosen for course are super informative. Highly appreciate dedication and time! Thanks a lot.
von Ayush R•
Dec 25, 2019
Gives a good introduction to the field of neuroscience. Professor Thomas does a great job of introducing some of the eminent scientists/practitioners in interviews which gives a lot of inside information. Highly recommended!
von Patricia S•
Aug 05, 2019
Very insightful. Short, concise but very rich in content. Appreciated the explicit focus on commercial applicability without letting the academic side suffering. If I had one improvement wish, it would be reviewing the tr