Über diesen Kurs
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Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Stufe „Anfänger“

Ca. 16 Stunden zum Abschließen

Empfohlen: 4 weeks of study, 3 hours/week...

Englisch

Untertitel: Englisch

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Stufe „Anfänger“

Ca. 16 Stunden zum Abschließen

Empfohlen: 4 weeks of study, 3 hours/week...

Englisch

Untertitel: Englisch

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche
1
4 Stunden zum Abschließen

The Chinese Consumption Market

China is a big consumption market. It is a distinctive consumption market because of its unique contextual and cultural factors. Why do Chinese consumers spend big money on luxury brands? What roles do historical, contextual and cultural factors play in influencing Chinese consumption habits? The current module seeks to answer these questions. ...
11 Videos (Gesamt 74 min), 4 Lektüren, 2 Quiz
11 Videos
Entering the China Market2m
1.1 The Growth of the Middle Class and of China as a Country6m
1.2 The Sociological and Economic Characteristics of Chinese Consumers4m
1.3 An In-Depth Look at Why Chinese Consumers Like Luxury Brands3m
1.4 The Effects of Lay Elitism on Consumption Choices4m
1.5 Dialogue with Scholar: Professor Chi-yue Chiu10m
1.6 The Effects of Agency on Consumption Choices6m
1.7 Dialogue with Scholar: Professor Krishna Savani10m
1.8 This Week's Recap1m
1.9 Dialogue with Practitioner: Susanna Chiu20m
4 Lektüren
Acknowledgement10m
Copyright and eLearning Guidance at CUHK10m
Pre-course survey10m
Week 1 Reading List10m
1 praktische Übungen
Week 1 Quiz12m
Woche
2
4 Stunden zum Abschließen

Digital Marketing and Relationship Management

The Internet has created plenty of business opportunities in China. The current module highlights how you can manage relationship with Chinese consumers in the digital era....
8 Videos (Gesamt 46 min), 2 Lektüren, 2 Quiz
8 Videos
2.2 The Online Shopping Behaviour of Chinese Consumers4m
2.3 Relationship Building in China1m
2.4 What Is Guanxi Management, and Why Is It Important?5m
2.5 Renqing, and the Cultivation of Guanxi with Chinese Consumers Online5m
2.6 Utilizing New Media to Communicate With Chinese Consumers6m
2.7 Dialogue with Practitioner: Stewart Li10m
2.8 Dialogue with Scholar: Professor He Lingnan6m
2 Lektüren
Week 2 Reading List10m
Interim survey10m
1 praktische Übungen
Week 2 Quiz22m
Woche
3
3 Stunden zum Abschließen

Materialism and Conspicuous Consumption

Chinese consumers are found to be more materialistic in a cross-national survey conducted by the I.C.E lab at CUHK. Unlike Western consumers, the rising levels of materialism for Chinese consumers are not driven by low self-esteem. This lecture explains how lay elitism and social mobility affect Chinese consumption characteristics such as materialism, conspicuous consumption and acceptance of culturally mixed products....
8 Videos (Gesamt 53 min), 1 Lektüre, 2 Quiz
8 Videos
3.2 Materialism in China4m
3.3 Reasons behind Materialism and Conspicuous Consumption in China - Part 14m
3.4 Reasons behind Materialism and Conspicuous Consumption in China - Part 24m
3.5 The Impact of Relational Mobility on Culturally-Mixed Products3m
3.6 The Psychological Profiles of Chinese Consumers1m
3.7 Dialogue with Scholar: Professor Carlos Torelli20m
3.8 Dialogue with Practitioner: Anthony Lau9m
1 Lektüren
Week 3 Reading List10m
1 praktische Übungen
Week 3 Quiz20m
Woche
4
3 Stunden zum Abschließen

Self-Brand Connection, and How to Build a Strong Brand in China

Consumers are becoming increasingly likely to see products from traditional and modern cultures at the same time, and products from different cultures in the same space. Experiencing two or more cultures simultaneously can elicit different responses from consumers. Recognizing the increasing importance of branding in China, this module highlights how you can successfully project the personalities and values that your brand represents without eliciting negative sentiments in your target consumer population....
5 Videos (Gesamt 47 min), 2 Lektüren, 2 Quiz
5 Videos
4.2 How to Build a Strong Brand in China5m
4.3 Dialogue with Scholar: Professor Dongmei Li6m
4.4 Introduction of a Foreign Brand into the Chinese Market9m
4.5 Dialogue with Scholar: Professor Carlos Torelli20m
2 Lektüren
Week 4 Reading List10m
Well Done!10m
1 praktische Übungen
Week 4 Quiz12m
4.8
9 BewertungenChevron Right

Top-Bewertungen

von ARFeb 6th 2018

Very well explained and rich in content. Highly recommend for everyone aiming to start or develop a business in China!

von SRNov 26th 2017

I like how it has a localised approach and does not depend to much on conceptual things.

Dozenten

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Prof. Letty Kwan

Assistant Professor
Department of Psychology

Über The Chinese University of Hong Kong

Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network....

Über die Spezialisierung Doing Business in China

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

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