May 24, 2017
Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?
Mar 26, 2016
The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.
von Mounir R
•Jan 02, 2019
Awesome
von Phyllis A R
•Feb 23, 2017
Why I think the Capstone Project is a great thing? How it brings the info from all of the previous courses in the Social Media Marketing Specialization together in one be picture. Basically, in this project you take all the knowledge and tools you've been given and put them together, which Professor Hlavac shows you very well how to do this step by step. The Excel spreadsheet examples you use are not difficult, but might like overwhelming for newbie. I would definitely use that tool for future social media strategies. I honestly, can't say enough for how professional and helpful Professor Hlavac is, I wish they could clone him for other courses. What an excellent communicator and I'm still amazed how quickly he responds to his students questions and remarks. I admire his work and his approach to making me feel as if I am his only students where there are thousands that take this specialization. I'm a little sad it over now. I enjoyed learning the material and I will be proud to have a certification from Northwestern University via Cousera. I'm also impressed with Northwestern University from what I've experienced in this specialization. Also, I'm sure I will refer back to the tools and the materials when working on a social media campaign.
von Robin G
•Mar 26, 2016
Holy cow, the capstone project is amazing! I presented it to my boss, who has asked me to present my plan to the Senior Leadership Team in 2 weeks.
von Alexander J S
•Aug 16, 2017
Really learned a lot from this Capstone even though I had already been working in social media before starting it. Very in-depth and the professor shared tons of practical resources.
von Karl L J
•Mar 28, 2016
Awesome !! Thanks for a great learning project.
von Larissa C
•Apr 25, 2018
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von María F G G
•Sep 16, 2016
gooooood
von Sayo A
•Oct 19, 2017
Excellent course! It is very practical and hands-on. I definitely completed the course confident in my new skill.
von Luz E P A
•Mar 04, 2017
Amazing!
von 付栩雯
•Sep 17, 2017
Great!
von Dave M
•Mar 24, 2016
I think it is a great course which combines all the theory from the other courses that make up this specialization. I like the peer reviews since it gives you more insight into the subject matter from other points of view, however I do think that qualitative feedback from an instructor would be a serious plus that is lacking in the current set-up.
von Gayle H
•Sep 19, 2017
Fantastic and a great help.
von Luznery d C V M
•Jun 26, 2016
Awesome specialization!
I highly recommend, Professor Randy Hlavac taught us methodologies and useful tools for this project and for future projects in Social marketing with the Capstone project I can recognize that social marketing is an integral part of a business strategy.
He was always great! I learned a lot in this specialization now I have a bigger vision for my future learning and for my startup.
Thanks, Professor Randy, Northwester University and Coursera.
von Elekwachi P A
•Mar 27, 2018
Amazing course. it warps up everything in the 5 preceding social marketing specialization.
von Yehuda A F
•Mar 03, 2016
Randy Hlavac is an amazing instructor! Great course!
von Gary L
•Dec 07, 2016
I am very grateful for the course. The fact that it gathered all the information and applied it to a meaningful experience helped me learn the material. I wish the professor would have given me constructive feedback on the project
von Deleted A
•Mar 26, 2016
The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.
von Christine Q
•Feb 28, 2017
I had no idea how much I needed this course until I finished it! This Capstone is a must-do, for any business owner, because it requires you to understand your business in such a valuable way. Marketing is one of the most expensive elements of a business and, because Social Media is the most effective way to target a market, having an overview of how it works will make hiring your Social Media manager a less confusing experience and will help you understand your target market and its needs from a different perspective. Although I now have the tools and certification (yay!) to work in Social Marketing, this course showed me that it may not actually be my dream job, but that's a good thing for my company because I now know how to save money on marketing, how to create an actionable marketing budget, and how to listen to my market. I use the tools I learned in this course and from all the courses in this certificate series, but especially this course, over and over again as I continue to pitch and raise money for my company. Professor Hlavac truly enjoys teaching and, once I can afford it, I hope to be able to hire one of his students because he inspires greatness, rigor, and joy in Social Media Marketing, so I assume his students will as well!
von igor s
•Sep 24, 2016
Thank you to all the team for such an amazing course. I love each one course within the Social Media Marketing. Really great.
von Lutokhin M
•May 24, 2017
The best course of Social Media Marketing I've ever seen. Many thanks to Randy Hlavac, it was a pleasure to attend this course and the whole specialization.
von Shilpi P
•Jul 23, 2017
Extremely valuable
von Dennis G
•Feb 26, 2017
Great course. Loved the content and its delivery.
von Apichart T
•Aug 19, 2017
make me understand how to calculate ROI
von Sebastián S
•Apr 04, 2016
Very very useful
von mike s
•May 24, 2017
Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?