Über diesen Kurs
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Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Stufe „Anfänger“

Some familiarity with business is helpful, but not required.

Ca. 13 Stunden zum Abschließen

Empfohlen: 4 weeks of study, 2-6 hours/week...

Englisch

Untertitel: Englisch, Koreanisch, Arabischer Raum

Was Sie lernen werden

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    The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption

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    Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment

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    How businesses compete across industries, the value of being in different markets, and the right degree of diversification

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    Stakeholder management and how engaging with non-capital stakeholders can create value

Kompetenzen, die Sie erwerben

Strategic ManagementStrategic ThinkingBusiness Strategybusiness competition

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Stufe „Anfänger“

Some familiarity with business is helpful, but not required.

Ca. 13 Stunden zum Abschließen

Empfohlen: 4 weeks of study, 2-6 hours/week...

Englisch

Untertitel: Englisch, Koreanisch, Arabischer Raum

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche
1
3 Stunden zum Abschließen

Dynamic Strategy

Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis and apply this tool in a case study of Sony. Let's get started.

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9 Videos (Gesamt 58 min), 5 Lektüren, 1 Quiz
9 Videos
The Dynamic Capabilities Perspective6m
Introduction to the Competitive Life Cycle8m
Competitive Life Cycle: Common Patterns9m
Why Incumbent Firms Fail or Survive8m
Competitive Life Cycle Analysis7m
Module Lessons1m
Strategist's Toolkit: Competitive Life Cycle Analysis3m
Sony PlayStation 4 Case Debrief8m
5 Lektüren
Course Overview10m
Course Requirements10m
Get to Know Your Classmates10m
Using the Discussion Forums10m
Sony PlayStation 4: Aim and Fire20m
1 praktische Übung
Dynamic Strategy40m
Woche
2
2 Stunden zum Abschließen

International Strategy

Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis and apply this tool to a case study about Orascom Telecom.

...
10 Videos (Gesamt 60 min), 1 Lektüre, 1 Quiz
10 Videos
Patterns of Internationalization7m
Where to Compete4m
Entering Foreign Markets: Exporting5m
Entering Foreign Markets: Licensing and Alliances5m
Entering Foreign Markets: Foreign Direct Investment4m
Foreign Direct Investment: Entry Mode5m
Module Lessons4m
Strategist's Toolkit: Internationalization Analysis8m
Orascom Telecom Holding Case Debrief6m
1 Lektüre
Orascom Telecom Holding: Wind and Weather20m
1 praktische Übung
International Strategy40m
Woche
3
2 Stunden zum Abschließen

Diversification Strategy

Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix and apply this tool in a case study about Disney.

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10 Videos (Gesamt 51 min), 1 Lektüre, 1 Quiz
10 Videos
Financial Reasons to Diversify5m
Operational Reasons to Diversify4m
Strategic Reasons to Diversify6m
Why Firms Exist: Theory of the Firm7m
Limits on Firm Scope4m
The Right Degree of Diversification2m
Module Lessons1m
Strategist's Toolkit: Diversification Matrices3m
Walt Disney Co Case Debrief9m
1 Lektüre
Walt Disney Co: Mickey Mouse or Media Mammoth?6m
1 praktische Übung
Diversification Strategy40m
Woche
4
6 Stunden zum Abschließen

Stakeholder Strategy

How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis and apply this tool in a case study about GE Healthcare.

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9 Videos (Gesamt 58 min), 2 Lektüren, 3 Quiz
9 Videos
Creating Value for Stakeholders5m
Aligning Key Stakeholders5m
Aligning Secondary Stakeholders6m
Sources of Institutional Pressure9m
Value Creation and Your Values3m
Module Lessons3m
Strategist's Toolkit: Stakeholder Analysis4m
GE Healthcare India Case Debrief15m
2 Lektüren
GE Healthcare in India: An (Ultra)Sound Strategy?15m
Assignment Overview20m
2 praktische Übungen
Stakeholder Strategy40m
Practice Reviewing an Assignment30m
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Top reviews from Advanced Business Strategy

von ASNov 11th 2017

Great Course and excellent insight about strategy approach for any business. Its has really given a full overview about business strategy approach.\n\nThanks for professors to design such module.

von MMMay 26th 2016

Really advanced thinking in strategy, excellent work by Darden Business School. Particular appreciation for Prof. Jared D. Harris and Mike Lenox for their competency in the subject matter.

Dozenten

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Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
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Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

Über University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Über die Spezialisierung Unternehmensstrategie

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Unternehmensstrategie

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