May 11, 2020
Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
May 08, 2020
This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
von Abhiyan V•
Aug 27, 2019
It was great to get basics insights into various marketing analytics tools and terminology. The course was well-paced and structured. Thanks.
von Aditya S•
Apr 24, 2020
Superb course &all topics are nice explanation specially math; course can be made more longer may be of 7 to 8 week to cover other topics.
von Chun L C•
May 08, 2020
Most of the material is fun and well explained except experimental design, where the concept of break even lift is not clearly explained.
Apr 20, 2020
the content was alright, though it could have been made better by including more examples from the digital world rather than olden days.
von Achin K D•
Nov 27, 2016
The content is very relevant to understand Marketing Analytics. The course is presented through a good enthusiasm, humour at a good pace.
von Stephany Z•
May 11, 2020
A bit on the easy side for marketing professionals but engaging videos and good exercises that actually forces you to learn the process.
May 29, 2017
It was a very useful course to brush my marketing skills as well as learn analytics to measure the effectiveness of marketing efforts.
von Jeb F•
Apr 27, 2020
It was very helpful to learn the basics (even though it didn't look basic) of Marketing Analytics and learning how to interpret data.
von Anu P•
Jul 21, 2020
because there is always a possibility to do better or may be because i don't know what else should be included. But great course.
von Thea B•
Jun 22, 2020
This was an amazing and challenging course. Perfect for those who want to add more knowledge about various aspects of marketing.
von Savinay K S•
Sep 19, 2019
Going good So Far.. Only issue is we did not discuss how we arrived at the numbers shaded in green. Like R Squared and P value.
von Nikhil K•
Mar 10, 2020
The course had very practical touch to it. Prof Raj is very adept at explaining idea in a manner that it sticks in your head.
von Loh H X R•
Jun 11, 2020
Useful, would be interested in taking a further course about R programming in sentiment analysis and regression modelling
von Jeff A•
May 02, 2016
Good intro course to marketing analytics! Professor is a little goofy with his squash, but it's endearing after a bit.
von Rohit K K•
Jun 11, 2020
This course covers a lot of topics of marketing analytics. A very informative course and good assignments at the end.
von Omar M•
Apr 21, 2020
Gives enough knowledge to kick off in marketing analytics. Could have been more thorough. Thanks Raj for the effort.
von MURALI K H•
Jul 10, 2020
This is basic 101 course on analytics, useful but need to take more courses and data analysis to work in industry
Jul 04, 2020
IT WAS A GREAT EXPERIENCE OF LEARNING ON THIS PLATFORM AND I ATTAINED A GOOD KNOWLEDGE ON MARKETING ANALYTICS.
von Reem A•
May 17, 2020
I couldn't understand fully the math in week4 and week3 . The instructor must explain it in a more simple way.
von Toh B K•
May 19, 2020
Really enjoyed the course and is a great overview of concepts of using numbers to quantify marketing efforts.
von Udit V•
Jun 12, 2020
Raj is an awesome instructor. This course provided a lot of insights about real world marketing analytics.
von Aravinth T A•
Jun 10, 2020
It is very useful . It explains the things in the manner that we can easily understand. Thats sounds good.
von Pulkit B•
Mar 17, 2018
Overall a good course. Offers a lot to learn. However some imp topics must have more detailed explanation.
von Rajeshkumar A•
Jul 28, 2019
Great course with amazing examples. Thanks it was great learning different aspects of marketing analytics
von 真话 陈•
Dec 23, 2017
never learn this, a basic understanding of marketing. a lot of real examples show the marketing, thanks.