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Kursteilnehmer-Bewertung und -Feedback für Marketinganalyse von University of Virginia

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4,501 Bewertungen
1,323 Bewertungen

Über den Kurs

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top-Bewertungen

AG

May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1101 - 1125 von 1,317 Bewertungen für Marketinganalyse

von Abhiyan V

Aug 27, 2019

It was great to get basics insights into various marketing analytics tools and terminology. The course was well-paced and structured. Thanks.

von Aditya S

Apr 24, 2020

Superb course &all topics are nice explanation specially math; course can be made more longer may be of 7 to 8 week to cover other topics.

von Chun L C

May 08, 2020

Most of the material is fun and well explained except experimental design, where the concept of break even lift is not clearly explained.

von VISHAL

Apr 20, 2020

the content was alright, though it could have been made better by including more examples from the digital world rather than olden days.

von Achin K D

Nov 27, 2016

The content is very relevant to understand Marketing Analytics. The course is presented through a good enthusiasm, humour at a good pace.

von Stephany Z

May 11, 2020

A bit on the easy side for marketing professionals but engaging videos and good exercises that actually forces you to learn the process.

von PRASANTH.E

May 29, 2017

It was a very useful course to brush my marketing skills as well as learn analytics to measure the effectiveness of marketing efforts.

von Jeb F

Apr 27, 2020

It was very helpful to learn the basics (even though it didn't look basic) of Marketing Analytics and learning how to interpret data.

von Anu P

Jul 21, 2020

because there is always a possibility to do better or may be because i don't know what else should be included. But great course.

von Thea B

Jun 22, 2020

This was an amazing and challenging course. Perfect for those who want to add more knowledge about various aspects of marketing.

von Savinay K S

Sep 19, 2019

Going good So Far.. Only issue is we did not discuss how we arrived at the numbers shaded in green. Like R Squared and P value.

von Nikhil K

Mar 10, 2020

The course had very practical touch to it. Prof Raj is very adept at explaining idea in a manner that it sticks in your head.

von Loh H X R

Jun 11, 2020

Useful, would be interested in taking a further course about R programming in sentiment analysis and regression modelling

von Jeff A

May 02, 2016

Good intro course to marketing analytics! Professor is a little goofy with his squash, but it's endearing after a bit.

von Rohit K K

Jun 11, 2020

This course covers a lot of topics of marketing analytics. A very informative course and good assignments at the end.

von Omar M

Apr 21, 2020

Gives enough knowledge to kick off in marketing analytics. Could have been more thorough. Thanks Raj for the effort.

von MURALI K H

Jul 10, 2020

This is basic 101 course on analytics, useful but need to take more courses and data analysis to work in industry

von Rapolu

Jul 04, 2020

IT WAS A GREAT EXPERIENCE OF LEARNING ON THIS PLATFORM AND I ATTAINED A GOOD KNOWLEDGE ON MARKETING ANALYTICS.

von Reem A

May 17, 2020

I couldn't understand fully the math in week4 and week3 . The instructor must explain it in a more simple way.

von Toh B K

May 19, 2020

Really enjoyed the course and is a great overview of concepts of using numbers to quantify marketing efforts.

von Udit V

Jun 12, 2020

Raj is an awesome instructor. This course provided a lot of insights about real world marketing analytics.

von Aravinth T A

Jun 10, 2020

It is very useful . It explains the things in the manner that we can easily understand. Thats sounds good.

von Pulkit B

Mar 17, 2018

Overall a good course. Offers a lot to learn. However some imp topics must have more detailed explanation.

von Rajeshkumar A

Jul 28, 2019

Great course with amazing examples. Thanks it was great learning different aspects of marketing analytics

von 真话 陈

Dec 23, 2017

never learn this, a basic understanding of marketing. a lot of real examples show the marketing, thanks.