Chevron Left
Zurück zu Marketinganalyse

Bewertung und Feedback des Lernenden für Marketinganalyse von University of Virginia

4.7
Sterne
6,223 Bewertungen

Über den Kurs

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top-Bewertungen

AG

10. Mai 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

7. Mai 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Filtern nach:

1 - 25 von 1,776 Bewertungen für Marketinganalyse

von Shantanu S M

6. Mai 2020

von Stefano A M

15. Juni 2017

von Manish T

19. Apr. 2016

von saumya s

30. Juni 2018

von Sophia W

8. Mai 2020

von Breanna B

16. Nov. 2015

von Khanh P

12. Aug. 2019

von M S

18. Mai 2020

von Aninkan G

10. Mai 2020

von Md. S A M A

19. Apr. 2020

von Abdul K

22. Juli 2019

von SUBHRANSU S C

18. Apr. 2020

von Riti N

1. Juni 2020

von David S

20. Mai 2020

von Varun S T

12. Mai 2020

von Pradeep E

25. März 2018

von Mandeep G

9. Apr. 2020

von Ma. A S

9. Jan. 2017

von Maumita P

17. Mai 2020

von Roberto E D L P

7. Mai 2020

von Varun M

15. Mai 2020

von Shubhanju K

22. Mai 2020

von Neeraj S

14. Apr. 2020

von Malik T

4. Mai 2020

von Jeffrey T Y

17. Mai 2020