Über diesen Kurs
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Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Stufe „Anfänger“

Ca. 16 Stunden zum Abschließen

Empfohlen: 6 weeks of study, 3-5 hours/week...

Englisch

Untertitel: Englisch

Was Sie lernen werden

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    Evaluate approaches to influencing and creating meaning at work

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    Evaluate and apply approaches to meaning making that play a role in aligning employee buy-in of organisational narratives

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    Evaluate, create and apply strategies to leverage meaning making through branding

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    Situate discussions of meaning making within broader social contexts and concerns.

Kompetenzen, die Sie erwerben

MotivationCommunicationLeadershipBrand Management

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Stufe „Anfänger“

Ca. 16 Stunden zum Abschließen

Empfohlen: 6 weeks of study, 3-5 hours/week...

Englisch

Untertitel: Englisch

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche
1
6 Stunden zum Abschließen

Meaning and making meaning

This week we start off with exploring the essence of meaning, and why meaning is important at work. We also explore the conditions that facilitate or hinder meaning making. We look at how meaning could be enhanced by ensuring a fit between work and those who undertake it. We talk about the importance of linking employees’ activities with a significant bigger purpose and how this might be accomplished. We look at aspects of designing work to increase meaning and then flip our perspective and try to understand the concept of meaninglessness and some of the factors that contribute to meaninglessness.

...
7 Videos (Gesamt 33 min), 9 Lektüren, 2 Quiz
7 Videos
Week 1 outline1m
1.1 Meaningful work7m
1.2 Work design and meaning6m
1.3 Meaninglessness5m
1.4 Meaning through fit6m
Habit corner 11m
9 Lektüren
Course overview5m
Learning activities and assessment1m
Which continent do you hail from?1m
Preconceptions: What work means to you...5m
Work design and meaning15m
Meaninglessness1h
Meaning through fit30m
About the habit corner1m
Habit Corner- Sample10m
2 praktische Übungen
Recall - Week 130m
Week 1 Quiz1h
Woche
2
4 Stunden zum Abschließen

Brain, body and storytelling in meaning making

This week you will explore a slightly different perspective on meaning making that highlights the role of neuroscience and storytelling. You will look at how the brain works and how to influence people’s interpretation of meaning. You will learn some physiological techniques to project meaning through your voice and breath, body language and posture. You will learn how storytelling exploits some of our ancient tribal instincts to trigger meaning making.

...
5 Videos (Gesamt 41 min), 4 Lektüren, 2 Quiz
5 Videos
2.1 The neuroscience of meaning making9m
2.2 Creating meaning through voice and breath12m
2.3 Creating meaning through body language & posture8m
2.4 Creating meaning through stories10m
4 Lektüren
Exploring the role of neuroscience of meaning making15m
How to project meaning through voice and breath40m
How to use body language to create meaning20m
Stories as facilitator of meaning making in organisations30m
1 praktische Übung
Recall - Week 230m
Woche
3
4 Stunden zum Abschließen

Branding as meaning making

In this week, you will learn about the role of branding in communicating meanings, and the role of different levels of meanings, including functional, emotional, and higher purpose in this communication process. You will be shown how to shape meanings you wish to communicate and how to shape the perceptions of your organisation's stakeholders over the long-term. You will be introduced to different categories of brand meanings or brand personalities. You will also analyse visual and verbal brand elements, and also supporting branding strategies in communicating those personalities and meanings through brand names, logos, characters, and taglines, among others.

...
4 Videos (Gesamt 24 min), 3 Lektüren, 2 Quiz
4 Videos
3.1 Don’t be liked, be loved!8m
3.2 Be visionary6m
3.3 Be meaningful: Craft brand personality6m
3 Lektüren
Meaning making through purposeful branding30m
Brand vision30m
Brand personalities30m
2 praktische Übungen
Recall - week 330m
Week 3 quiz1h
Woche
4
3 Stunden zum Abschließen

Meaning in social context

In this week, you will put the management of meaning in a wider societal and historical context and appreciate that we don’t invent meanings for things as central to our lives as the work we do from scratch – the meaning this holds for people is instead patterned onto and dovetails with much longer values and ideas. Understanding this gives us a better grasp of what we can hope to achieve, and the limitations and difficulties that we face, when seeking to create meaning for others through our leadership roles. You will be introduced to the three most significant understandings of the problem of meaning in relation to work and business that have been formulated across two centuries of academic work - Marxist alienation of work, Weberian religious spirit of capitalism, and the contemporary new spirit of capitalism with emphasis on aspects such as innovation and social responsibility. You will be guided through thinking about the implications of these ideas for how we approach meaning making today. By developing an appreciation of these major social theories of meaning, you will be better able to appreciate both the possibilities and the limitations that you, and other leaders, are faced with in making and managing meaning.

...
4 Videos (Gesamt 21 min), 4 Lektüren, 2 Quiz
4 Videos
6.1 Alienation and work in capitalist society7m
6.2 A religious 'spirit of capitalism'7m
6.3 A 'new spirit of capitalism'5m
4 Lektüren
Alienation10m
The religious spirit of capitalism20m
Corporate social responsibility20m
Become a Global MBA learner10m
1 praktische Übung
Recall - Week 630m

Dozenten

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Professor Rebecca Mitchell

Department of Management
Macquarie University
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Arabella MacPherson

Director, Resonate Communications
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Associate Professor Edward Wray-Bliss

Department of Management
Macquarie University
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Dr Abas Mirzaei

Lecturer, Department of Marketing
Macquarie University

Beginnen Sie damit, auf Ihren Master-Abschluss hinzuarbeiten.

This Kurs is part of the 100% online Global Master of Business Administration (Global MBA) from Macquarie University. If you are admitted to the full program, your courses count towards your degree learning.

Über Macquarie University

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

Über die Spezialisierung Leading: Human Resource Management and Leadership

Become an adaptable leader, ready to face the challenges of the disrupted workplace. This specialization will equip you with the skills to lead and navigate the ever-changing global environment we now work in. Through four themed courses you will: learn how to motivate staff with meaningful work (Become a Meaning Maker); better enable your organisation to deliver on its strategic objectives (Know Your Organisation); harness your team’s diversity and use teamwork to innovate and increase your organisation’s output (Know Your People); and strengthen your personal leadership skills (Adapt Your Leadership Style)....
Leading: Human Resource Management and Leadership

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