Mar 12, 2017
Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!
Jun 17, 2016
Dae Ryun Chang is wonderful! I really enjoyed his videos. It was easy to understand easy to follow and all connected. I really enjoyed this course! Thank you!
von Arjun S•
May 27, 2017
Educational but repetitive.
von Gianfranco M R•
Aug 30, 2016
von Pratik D•
Sep 22, 2019
von Ugo O•
Mar 23, 2018
Structure was good. I learned a few things, although I already had experience in Sports Marketing.
One thing I didn't like was the introduction of seemingly complicated concepts to explain simple ideas. For instance: Noon Nopi seems like a "buzzword" to convey the *very* basic idea of adapting to the audience and context.
Also, most of the content from the Viral Marketing, AR/VR and Influence chapters are just common sense. These parts weren't challenging enough, to be honest. And I believe anyone who has lived in the digital era will feel the same.
Also - this is be a very minor issue - the Professor's body language seems to be "overdone". It feels wrong. In case it isn't natural for him to point at the audience/camera, maybe he shouldn't do it. But please, professor, don't take it personally, it was a very minor issue. And I don't think I could do a better job :)
I really liked the expert interviews. Especially those with John Davis, and the Audi Korea Head of Marketing. Good structure. Good answers. Lots of takeaways.
von Deleted A•
Jun 01, 2018
Quite complete in terms of topics but really suitable for people with already big knowledge in marketing and in sports & entertainment. was expecting more depth and more methodologies that would apply to specific marketing objectives.
von Matteo T•
Apr 22, 2020
The arguments of the course are very basic under some aspects but it's very helpful to obtain the fundamentals of entertainment
von Fardeen A•
Apr 16, 2020
The concepts are clear but lack of practical assignments means it can be forgotten easily
von Jonathan G•
Jun 13, 2016
Repetitive and surprisingly dry course.
Feb 13, 2017
inspiring, easy to absorb
von Shariful A•
May 31, 2020
The instructor just reads out the slides which shows the minimal effort that was put into preparing the course. The videos were pretty much of no use to me. The only key takeaways from this course were the content of the slides. I browsed through the internet in order to understand the topics because the instructor was not clear enough in his lectures.
Apr 08, 2020
Super basic. Descriptive with not real insights.
Does not help to think in strategic terms, over simplify the business aspect and share common knowledge of things that any user/ audience know without studying.
von Rohit k s•
Aug 18, 2019