The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
Über diesen Kurs
Kompetenzen, die Sie erwerben
Greg CarpenterJames Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
Florian ZettelmeyerNancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
- 5 stars68,66 %
- 4 stars23,04 %
- 3 stars5,99 %
- 2 stars1,61 %
- 1 star0,69 %
Top-Bewertungen von LEADERSHIP THROUGH MARKETING
Great course. Fabulous insights in terms of case studies, especially by Prof Khosla. Good learning and takeaways from the course! :)
Really enjoyed this course and the videos throughout to ensure the content is fully understood.
Digital Marketing is largely driven by Analytics and this course has expounded and explained this factors elaborately.
Great Class. Moves pretty fast in the Big Data portion -- you remember what it's like to be a student, in a good way :-)
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