In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Management der Wertschöpfungskette
Über diesen Kurs
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University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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- 4 stars12,22 %
- 3 stars1,09 %
- 2 stars0,15 %
- 1 star1,09 %
Top-Bewertungen von DEVELOPING A MARKETING MIX FOR GROWTH
I got 3 certificate from Coursera .I have spending my corono days as very useful thank u cousera .Ur given opportunity to made days as useful
Absolutely outstanding course. the professor is amazing and this class is highly recommended.
This subject gave me good knowledge about the subject and the videos helped me to understand the basics
Excellent course! Really enjoyed key marketing topics. E.g. consumer behavior and psychology of marketing
Über den Spezialisierung Management der Wertschöpfungskette
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations.
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