Über diesen Kurs
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Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Stufe „Mittel“

Ca. 14 Stunden zum Abschließen

Empfohlen: 6 weeks of study, 2-4 hours/week...

Englisch

Untertitel: Englisch

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Stufe „Mittel“

Ca. 14 Stunden zum Abschließen

Empfohlen: 6 weeks of study, 2-4 hours/week...

Englisch

Untertitel: Englisch

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche
1
7 Stunden zum Abschließen

Product

Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge.

...
6 Videos (Gesamt 34 min), 7 Lektüren, 7 Quiz
6 Videos
1.4 Effective Brainstorming Techniques7m
1.7 Giving Opinions in Brainstorming5m
1.9 Group Dynamics: What Role Will You Play?4m
1.12 Agreeing/Disagreeing In Meetings4m
1.16 Week 1 Review9m
7 Lektüren
1.1 Weekly Goals and Advice from Instructors10m
1.3 Vocabulary Preview10m
Directions for Submitting Audio or Video10m
1.5 Why Brainstorming Works Best Online10m
1.10 How Group Dynamics Affect Decisions10m
1.14 Expressing Opinions-Sentence Stems10m
1.20 Quizlet Vocabulary Practice: Product10m
5 praktische Übungen
1.6 Checkpoint: Brainstorming12m
1.8 Checkpoint: Giving Opinions in Brainstorming10m
1.11 Checkpoint: Group Dynamics10m
1.13 Checkpoint: Agreeing/Disagreeing In Meetings10m
1.19 Week 1 Test20m
Woche
2
5 Stunden zum Abschließen

Product Perception

Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.

...
6 Videos (Gesamt 33 min), 10 Lektüren, 6 Quiz
6 Videos
2.4 Writing Surveys That Get You Actionable Insights4m
2.7 Visually Communicate Data with Charts5m
2.11 Chart and Graph Interpretation5m
2.14 Graph and Chart Presentation7m
2.17 Week 2 Review8m
10 Lektüren
2.1 Weekly Goals and Advice from Instructors10m
2.3 Vocabulary Preview10m
2.5 Writing Survey Questions: a Useful Blog Post10m
2.9 Welcome to the Age of Experience10m
BONUS: 5 Key Metrics Measuring Brand Loyalty10m
2.13 Perceptual Edge: Problems and Solutions for Graphs10m
BONUS - Eight Tips for Writing Effective Survey Questions10m
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10m
BONUS - Writing Good Survey Questions Tips and Advice10m
2.20 Quizlet Vocabulary Practice: Product Perception10m
5 praktische Übungen
2.6 Checkpoint: Writing Effective Surveys10m
2.8 Checkpoint: Visual Communication - Charts8m
2.12 Checkpoint: Chart and Graph Interpretation6m
2.15 Checkpoint: Graph and Chart Presentation12m
2.19 Week 2 Test20m
Woche
3
5 Stunden zum Abschließen

Promotion

Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.

...
6 Videos (Gesamt 33 min), 8 Lektüren, 5 Quiz
6 Videos
3.4 Perception in Visual Communication4m
3.6 Visual Communication Strategies6m
3.8 Concise Language for Social Media Marketing5m
3.11 Clever and Catchy with Caution5m
3.18 Week 3 Review10m
8 Lektüren
3.1 Weekly Goals and Advice from Instructors10m
3.3 Vocabulary Preview10m
3.5 It's All Gooooooooood10m
3.9 Excellent PowerPoint Examples10m
3.13 Nuts & Bolts ~ What is a Tagline?10m
3.15 Creating your Personal Tagline Worksheet10m
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10m
3.20 Quizlet Vocabulary Practice: Promotion10m
4 praktische Übungen
3.7 Checkpoint: Visual Communication8m
3.10 Checkpoint: Concise Language for Social Media Marketing10m
3.12 Checkpoint: Clever and Catchy with Caution8m
3.19 Week 3 Test16m
Woche
4
3 Stunden zum Abschließen

Persuasive Techniques

By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.

...
6 Videos (Gesamt 42 min), 8 Lektüren, 4 Quiz
6 Videos
4.4 Cialdini's Principles of Influence - Part 16m
4.7 Cialdini's Principles of Influence - Part 26m
4.11 Power of One Word6m
4.15 Influential Language8m
4.18 Week 4 Review12m
8 Lektüren
4.1 Weekly Goals and Advice from Instructors10m
4.3 Vocabulary Preview10m
4.5 "Why?" It works!10m
4.9 Metaphor, A Persuasive Heavy Weight10m
BONUS: Cialdini in His Own Words10m
BONUS: Social Proof in Action10m
4.13 How to Get People to Do Stuff: Nouns or Verbs?10m
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10m
4 praktische Übungen
4.8 Checkpoint: Principles of Influence8m
4.12 Checkpoint: Power of One Word6m
4.16 Checkpoint: Influential Language14m
4.19 Week 4 Test20m
4.8
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ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs

Top reviews from Business English: Marketing and Sales

von TAJan 7th 2019

A very completed course, more complicated that the one of leadership but amanzing! I love the lessons, videos and all the additional material

von DDApr 6th 2018

Excellent course. High quality presentation skills. I really enjoyed learning! Thank You so much.

Dozenten

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Andrea Mürau Haraway

International Educator
Arizona State University, Global Launch
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Wanda Huber

International Educator
Arizona State University Global Launch
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Jenny Young

International Educator
Arizona State University Global Launch
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Beatriz Fuentes-Anderson

International Educator
Arizona State University Global Launch

Über Arizona State University

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it....

Über die Spezialisierung Business English

This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas....
Business English

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