Über diesen Kurs
4.8
515 Bewertungen
99 Bewertungen

Start working towards your degree

Try out lectures, course readings, and self-paced assignments from the Master of Business Administration (iMBA) degree

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Ca. 18 Stunden zum Abschließen

Empfohlen: 4 weeks of study, 4-6 hours/week...

Englisch

Untertitel: Englisch, Koreanisch

Kompetenzen, die Sie erwerben

Strategic ManagementBusiness ModelStrategic ThinkingBusiness Strategy

Start working towards your degree

Try out lectures, course readings, and self-paced assignments from the Master of Business Administration (iMBA) degree

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Ca. 18 Stunden zum Abschließen

Empfohlen: 4 weeks of study, 4-6 hours/week...

Englisch

Untertitel: Englisch, Koreanisch

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche
1
2 Stunden zum Abschließen

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
1 Video (Gesamt 9 min), 6 Lektüren, 1 Quiz
6 Lektüren
Syllabus20m
About the Discussion Forums10m
Glossary10m
Description of Organizations and Brands10m
Updating Your Profile10m
Social Media10m
1 praktische Übung
Orientation Quiz10m
4 Stunden zum Abschließen

Module 1: Leading Strategically

The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy. ...
12 Videos (Gesamt 73 min), 4 Lektüren, 2 Quiz
12 Videos
1-1.1: Mission, Vision & Values8m
Executive Expert Introductions5m
Executive Expertise: Mission and Values6m
1-2.1: Introduction to Business Models5m
1-2.2: The V.A.R.S. Framework, Part 16m
1-2.3: The V.A.R.S. Framework, Part 210m
Executive Expertise: Business Models7m
1-3.1: Coherence, Fit and SWOT7m
Case Introduction – Uber7m
Uber Case Study Summary5m
Like this course? Learn more with the iMBA! (optional)1m
4 Lektüren
Module 1 Overview10m
Module 1 Readings10m
Instructions for Case Study Analysis – Uber10m
Module 1 Discussions10m
1 praktische Übung
Module 1 Quiz10m
Woche
2
4 Stunden zum Abschließen

Module 2: External Analysis

The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework....
9 Videos (Gesamt 83 min), 4 Lektüren, 2 Quiz
9 Videos
2-1.1 The PESTEL Framework9m
Executive Expertise: The External Environment5m
2-2.1 Structure, Conduct and Performance16m
2-2.2 Introducing the 5 Forces Framework16m
2-2.3 Applying the 5 Forces Framework5m
2-3.1 Dynamic Industry Analysis12m
Case Introduction – The Soft Drink Industry8m
The Soft Drink Industry Case Study Summary4m
4 Lektüren
Module 2 Overview10m
Module 2 Readings10m
Instructions for Case Study Analysis – The Soft Drink Industry10m
Module 2 Discussions10m
1 praktische Übung
Module 2 Quiz10m
Woche
3
4 Stunden zum Abschließen

Module 3: Internal Analysis and Competitive Advantage

The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage....
8 Videos (Gesamt 64 min), 4 Lektüren, 2 Quiz
8 Videos
3-1.1 Competitive Advantage & Firm Performance9m
3-2.1 Activities of the Firm11m
3-2.2 Resources and Capabilities10m
3-3.1 Sustained Competitive Advantage10m
Executive Expertise: Competitive Advantage7m
Case Introduction – Starbucks Corporation7m
Starbucks Case Study Summary2m
4 Lektüren
Module 3 Overview10m
Module 3 Readings10m
Instructions for Case Study Analysis – Starbucks10m
Module 3 Discussions10m
1 praktische Übung
Module 3 Quiz10m
Woche
4
4 Stunden zum Abschließen

Module 4: Strategic Positioning and Strategic Renewal

The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning....
9 Videos (Gesamt 62 min), 4 Lektüren, 2 Quiz
9 Videos
4-1.1 Generic Business Strategies12m
Executive Expertise: Strategic Positioning8m
4-2.1 Dual Strategies9m
4-3.1 Strategic Renewal8m
Executive Expertise: Strategic Renewal9m
Case Introduction – Lego Group4m
Lego Case Study Summary2m
Course Conclusion2m
4 Lektüren
Module 4 Overview10m
Module 4 Readings10m
Instructions for Case Study Analysis – Lego10m
Module 4 Discussions10m
1 praktische Übung
Module 4 Quiz10m
4.8
99 BewertungenChevron Right

44%

ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs

17%

erhalten Sie eine Gehaltserhöhung oder Beförderung

Top-Bewertungen

von HLAug 26th 2018

I am really honored to review this course. The course and the Professor was really having a high practical approach. 4th Module was little bit confusion although it was a great time doing the course.

von TWAug 11th 2016

I really enjoyed the case studies in this course and the education on various frameworks felt like I could immediately use the material in real world scenarios. Highly recommended course materials.

Dozent

Avatar

Deepak Somaya

Professor of Business Administration
University of Illinois, Urbana-Champaign College of Business Department of Business Administration

Get a head start on your degree

This Kurs is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. Start an open course or Specialization today to watch courses featuring iMBA faculty and complete self-paced assignments. When you complete each course, you’ll earn a certificate that you can add to your LinkedIn and resume. If you apply and are admitted to the full program, your courses count towards your degree learning.

Über University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Über die Spezialisierung Strategic Leadership and Management

Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy. Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses. The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners. This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program....
Strategic Leadership and Management

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