Oct 18, 2017
Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.
May 02, 2017
Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape
von Elekwachi P A•
Oct 27, 2017
This opened my eyes to the realities of social marketing budgeting and running a successful program.
von James T S•
Jan 28, 2016
Thanks for a better understanding of the business of social media and marketing. The series has really clarified much for me.
von Christelle C•
Feb 13, 2016
Although still very good and insightful, I found that this MOOC was the less strong of the specialization and the three first MOOCs were the ones that taught me the most. Especially, I found this one was missing a peer-to-peer assignment. In MOOC 4 we were told to write various tweets corresponding to different parts of the Maslow's hierarchy. Logically, I assumed that the next peer-to-peer assignment will be about the results and how to interpret them and where to go from there. But no. Furthermore, we could have been asked to prepare a Business Plan to defend the project as taught in this MOOC. No again.
von Riddhi B•
Jan 27, 2016
The course content and delivery ha
von Pashala Y•
Mar 15, 2018
Fantastic learning and speakers - just needs to be updated on tools (as they change) more frequently. Would definitely recommend for anyone looking for a comprehensive understanding of social marketing.
von Katie W•
Dec 12, 2016
I felt like this course gave me a better understanding of why data is so important. I took this class as a way to gain better knowledge of marketing analytics in order to help my non-profit in which I volunteer be more successful and I hope that I can share the knowledge with them so that everyone can be successful. Ducks Unlimited is the organization that I volunteer for. They have a very "old way of thinking" approach when it comes to marketing and, while it takes a lot to listen to its volunteers, I think if I share what I learned with them, hopefully they will listen to the volunteers, specifically this volunteer on how to make things better. I would have given this course five stars, but I felt that in Week 3, some of the test questions were difficult because I had not taken MOOCs 1-3 and wasn't aware there was an order to these courses. If I had known, I would have taken them in order. Thanks for the tips!
von Lydia R•
Feb 21, 2018
I have learned a lot from this course , which teaches us the great strategies for a successful Business in Social Media. What, who and where to monitor for a greater and most efficient Engagement with our High Value Market. Thanks a lot Mr Randy Hlavac and for all NorthWestern and Coursera team
von Hans K•
Jan 17, 2018
Good overview on how to rationalise an investment to senior management
von Daniela H M•
Jul 31, 2017
I would have liked to know better about calculating KPIs and MROI
von Diane M•
Sep 29, 2018
Great course - the videos of the last week are great wrap ups of the advice.
von Manuela L G•
May 13, 2016
not as good as the others and way too quick
von Ricardo J O•
Jan 22, 2016
What I liked: Materials have quality and a professional approach. Speakers add value to the discussion. Toolkit is important.
What I didn't like: This course, as most of Northwestern courses, is excessively short in video lectures per module. In this course each module had about 20 to 30 minutes of videos per module. That is clearly insufficient. Most courses in Wharton's, U. Michigan's and Illinoi's specializations in Coursera, have more video materials per module, than your courses in totality... 1.5 to 3 hours per module in the three institutions mentioned in average per module against about 2 hours of videos on all your course modules combined. That is a serious and very salient gap, that I think you should reflect on. In my opinion, quality MOOC's either singular courses, either specializations have to be very well balanced in content - both in quality and quantity. Your courses have very reasonable quality, but fails completely in quantity. As competition in the online e-learning domain increases at an impressive speed, you should benchmark what I mentioned above and do something about it, or probably after 2/3 runs of your courses, people with churn for more addedd value offerings in the dimensions that I pointed out.
von Leslie K•
Nov 18, 2016
I did not find that this course added anything to what I already learned. Seems mainly a re-hash of prior material slimly disguising marketing pitch of other Northwestern courses.