The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.
My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.
von Vishaka H•
I've completed 5 modules of the specialization successfully with excellent grades. However, the biggest challenge and disappointment was the capstone. The case given is pertaining exclusively to the North American market. Students enrolling into the course are situated globally which makes it extremely challenging to gather data to understand and substantiate our work on the project. Several hours of extensive research yields no usable data which could provide a logical direction to the project. Reading material provided explains mainly the company profile, a few links are blocked due to geographical restrictions, reports that are available are to be purchased etc. While the money invested is not refundable now, however coursera with university team needs to seriously resolve this point. All learning done through the course remains largely a theoretical knowledge if a student isn't able to apply it in his/her job.
von Erika P P•
Capstone Course totally fails on two aspects: Peer Evaluation and Technical Support.
1. There is absolutely ZERO constructive feedback. Nobody cares. How can You learn without concrete and valuable feedback? This is a course for Beginners, How can you start you academia in Digital Marketing, alone, by yourself, without any help from any Staff?
2. One word feedbacks A-L-W-A-Y-S! Which are "Perfect" "Ok" "Good" "Very Good". I even got a "-" feedback!
3. Zero technical support. I could never access the Content Issues Forum. Your link never worked. I tried to get help, nobody never replied, until someone - ANOTHER STUDENT, NOT STAFF - replied to me and helped me.
Those factors unfortunately make me wonder... How valuable is this Project? Did I really learn anything from this Course? How am i supposed to know that my projects can really be applied to real life?
von Danielle L•
When I first started this Capstone, I was very excited about it. It did not live up to the expectations. The course material is several years old and needs to be updated. I was not totally pleased with this Capstone at all. It was a lot of work and was very vague, at times. With that being said, I completed all of my assignments to the best of my ability and went out of my way to help peers even though I would receive a one word "feedback" ninety five percent of the time. I am grateful for ALL Of the courses leading up to this Capstone, as they are fantastic and I have learned so much from each of them. I gave all six previous courses in this specialization five stars. I just thought that with all the valuable information I have learned from the courses, the project would have been more relevant. Despite that, I was lucky enough to use everything I have learned to complete a Capstone Project that has so much potential to serve us better. Hopefully in the near future they update it for new learners because Coursera is. great platform to learn on. Thank you Coursera.
von Arvy S•
Capstone exercises were very ambiguous, the students were left to interpret they way they had to finish and how they rated their peers.
The peer reviews were poor with little to no feedback and the focus was on how the material was laid out vs what the content was.
I have done other coursers and capstones in Coursera this was one of the poorest. UIUC has to revamp this. More guidance to students in the instructions would be the first step.
von Andre C•
The capstone idea is clever and valid, but the peer to peer evaluation is disappointing. It is inefficient and does not fit on a payed final project.
von Akash M•
Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing
von Jardel B d S•
Digital Marketing Capstone é um curso fundamental para compreender como o ambiente digital está revolucionando a forma de comunicar, vender, persuadir e entreter os consumidores. Assim como qualquer outro curso, existem pontos que precisam ser melhorados para aumentar sua eficácia. Por isso, se faz necessário constantes atualizações da didática para acompanhar as necessidades contemporâneas. Ao concluir o curso, o aluno consegue adquirir um referencial para imergir no mundo do Marketing Digital. Não se trata de um curso completo contendo todas as metodologias de Marketing. E com certeza, não é o objetivo e nem a intenção da proposta oferecida pela Illinois/Coursera . Entretanto, Digital Marketing Capstone possibilita criar novos caminhos em busca de novos conhecimentos.
Digital Marketing Capstone is a fundamental course to understand how the digital environment is revolutionizing the way you communicate, sell, persuade and entertain consumers. Like any other course, there are points that need to be improved to increase their effectiveness. Therefore, it is necessary constant updating of didactics to accompany contemporary needs. Upon completion of the course, the student can acquire a referential to immerse in the world of Digital Marketing. This is not a complete course containing all the Marketing methodologies. And of course, it's not the purpose or intent of the offer offered by Illinois / Coursera. However, Digital Marketing Capstone makes it possible to create new paths in search of new knowledge.
von Gopakumar V S•
Highly recommended course for all the beginners in digital marketing field. And Coursera offers a great platform for all those candidates worldwide the best refined study materials. Excellent support from the technical team who is there to help candidates throughout the course. One of my suggestion is the new mobile version is not as good as the previous version. But I think they make it more user friendly.
Gopakumar V S
von Antoni B•
The Digital Marketing specialisation gave me a great opprtunity to :
1) perceive marketing from a different perspective,
2) see how complex it is in the DIgital era,
3) upgrade my knowledge from my EMBA study at the University of Illinois U-C (1995),
4) practice it through the Capstone project.
Thanx to the Coursera and UoI-UC teams.
von Tumelo M•
This is a great course that equips you with a hands on practical project were you can put together all the research skills and knowledge you have acquired in the other previous six courses.
I would recommend every one involved on the Digital platform to do this course.
von Anand M•
Great Course. Lot of learnings. Completed the course at last.
I went beyond a year of subscription to completed the course because of my busy schedule. But coursera obliged to help out with no additional fee. Thanks coursera and the digital marketing team.
von Han Z•
这门数字化市场的实践课程的难度不低，很多资料和数据需要自己到网络上进行收集，课程里还多次组织了目标客户的相关领域负责人进行网络访谈，可谓实战气氛浓郁。 Capstone项目包括5次阶段作业和最后的项目报告，内容循序渐进，一方面起到了复习作用，另一方面也可以在与同学交互的过程中不断提升方案的内容和质量。最后的项目报告依旧很挑战，往往可以从其他同学的优秀作业中获得启发，并进一步完善自己的思路。 总体来说本课与类似课程相同，通过并不难，但要拿到高分，真正掌握其中的知识并学以致用，则需要对自己提出严格要求。
von Andrey S•
Far more demanding than previous courses, and thus far more interesting. Lacks clear direction compared to previous courses which can be difficult to adjust to, it leaves you to your own devices so to speak and is challenging in that regard.
von John C•
A great ending to the specialization. Though I'd suggest perhaps creating a new capstone in a year or so, it's feeling a tad outdated.
von Donny S•
You can end the course with a nice digital marketing campaign proposal (and a specialization), but there is a lack of direction and explanation about assignment requirements. It'd be nice if there were weekly videos that went over some of the important details, and suggested things to include in the modules and key marketing concepts to keep in mind (rather than just rehashing old lectures).
However, all said and done, finally earning the specialization is rewarding and could be beneficial for my career. Now this is done, I'm now interested in earning certifications in specific skills like Google Analytics, Facebook Blueprint and more (such as ones listed here: https://www.reddit.com/r/marketing/comments/5aruw8/marketing_certifications_we_value_when_hiring_new/).
von Pascal A S•
I am not too happy with the Capstone in general. Specifically, the grading system with it's pre-defined grading structure and the lack of professional feedback. But also the fact that modules do not perfectly build on one another. It's solid work, but given this specialization is live and running for quite some time, I would have expected a higher level of quality.
von Luca J•
This course is super outdated! The thought of applying our studies to a real problem is nice, but this happened 5 years ago.
von Sonja M•
I have successfully completed various courses and specializations here on coursera (I strongly recommend Wharton’s Gamification course which I found to be the most challenging and inspiring) and I can say that Digital Marketing Capstone is the only course that I didn’t enjoy attending. The project is utterly uninteresting, it requires knowledge and preparation in digital analytics not provided in the previous two courses on this subject (techniques, types of analysis etc), it limits on email and display advertising (it can hardly be called integrated marketing strategy) and it lacks completely the strucure and guidance in the task esecution as well as peer evaluation (some of the comments I received were based on personal point of view and lacked objectivity). The best part of this specialization are Aric Rindfleisch’s courses who unfortunatelly wasn’t involved in the Capstone Project.
von Jeffrey T L•
Coursera cancelled my subscription without telling me, informed me that I passed all 7 courses and would receive my certificate for the specialization...all WHILE I was just starting my Capstone. No one to contact. No help.
Be weary of this specialization and (possibly) all others as of May 2020...
von Kesinee A Y•
This class was enormously helpful in helping students to learn new data sources and how to synthesize what we learned in the past six courses. Reviewing others' coursework was an important means of learning new resources and different perspectives. This is the art and not just the science of digital marketing planning. I'm grateful to the professors and fellow learners for the opportunity. My views of marketing are forever changed and I look forward to applying what I've learned int the real world! Thank you!
von Radhika C•
I enjoyed the course thoroughly and more importantly the capstone project. However there was segment by Prof Rhianna (I think) which needed a lot of improvement. I felt it was an extremely important part of the course (Digital Marketing Landscape) and she didn't do justice to it in terms of content and delivery. Else the specialisation is well designed and executed.
von SHASHANK S•
Very good course. Once you start with this capstone project you will realize how much you have learnt in reality. Very important part of the whole course. I really learnt a lot and I hope it will benefit me in my future ambitions. Plus the professors are very good throughout the course. Thankyou all for making such nice lectures.
von Aditya V•
A truly 5 star course. Prof. Aric Rindfleisch, Prof. Kevin Hartman, Prof. Mike Yao and Prof Vishal Sachdeva are wonderful teachers and the way the curriculum is designed is awesome, scientifically designed modules, real life examples, relevant case studies, great learning. One of the best courses in Coursera. Must go for it.
von Amanda W•
This was a wonderful class, and definitely a intense cap to the rest of the course. I really learned a lot and enjoyed my time taking this specialization and have recommended it to many other members of my company. I will definitely be taking more classes and specializations in the future!
von Denis C•
Very useful and challenging course. I'm glad I was able to gain some insight into how digital marketing is operated at a high level in big companies, such as Grainger and Bosch. It's always a good experience to look at other companies and the way to do digital marketing.