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Kursteilnehmer-Bewertung und -Feedback für The Importance of Listening von Northwestern University

4.6
1,200 Bewertungen
221 Bewertungen

Über den Kurs

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Top-Bewertungen

WL

May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

SJ

Apr 02, 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

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51 - 75 von 217 Bewertungen für The Importance of Listening

von Anthony L F

Nov 05, 2017

This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.

von Osama A

May 22, 2017

Useful

von Hans K

Jan 11, 2018

Very practical and hand-on assignment. The tools can be brought immediately into action thus the contents are very useful and of high value

von Apichart T

Jul 31, 2017

Good Course to know about insight social audience

von Jonathan R

Oct 06, 2017

Very informative!

von rotem l

Feb 13, 2018

really good videos and explanations.

I am in the middle and allready seing an effect on my buisness

keep up the good work !

von Ebony D

Mar 10, 2017

They provide you with great tools! Perfect for people just starting out.

von Bining Z

Jan 14, 2018

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von Chad W

Sep 14, 2016

Great for doing consumer and customer research.

von Vaylyn R

Dec 05, 2016

Great course and great tools. I can't wait for the next course

von Cathy C d D C

Nov 14, 2015

Great course, great material, great tools, great instructors! This is a great course in every level possible.

von sushant p

Jan 25, 2016

Great learning and very well researched course. A must do for any marketer who want to stay contemporary and learn the nuances of social listening by understanding its applicability in formulation of marketing strategy

von Walfredo d F

Jan 06, 2017

Great course.

von Ting J

Feb 14, 2016

The Importance of Listening is a great course providing hands-on tools on how to track the social impact. Very useful tools.

von Ana D P

Feb 12, 2016

I learned A LOT!

von Carlene B

Apr 15, 2016

Thoroughly enjoyable!

von Katie D

Jul 17, 2017

A very comprehensive look at understanding target markets and analyzing your influence. Excellent course!

von Eva R

Mar 17, 2016

Excellent course!

von Sergio L F d M

Mar 07, 2016

Excellent ! I recommend.

Excelente! Eu recomendo.

von nikolaos a

Jun 19, 2016

Practical, engaging and extremely informative

von Arindam B

Jun 30, 2017

an excellent one

von Candice S

Aug 11, 2016

Really enjoyed learning much more about how to understand what target market searches for and connecting with top influences of target market.

von Mauricio J V

Jun 12, 2016

Great Material, so far.

von RAZA I

Apr 08, 2017

Excellent information , brilliant material and entertaining discussions. Highly recommend for anyone looking to build essential skills revolving around social media.

von Hamza H

Dec 08, 2015

Great course, choc-a-bloc with fantastic resources, information and advice. Credit to the team behind it.