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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

4,540 Bewertungen
1,173 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....


30. Jan. 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

1. März 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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826 - 850 von 1,161 Bewertungen für Management of Fashion and Luxury Companies

von Chenjun Z

9. Aug. 2020


von Ifunanya o

15. Okt. 2016

very educative


16. März 2021

Great Course!

von Tobias R

31. März 2020

good overview

von Maria F

2. März 2019

Great course!

von Matteo D M

14. Okt. 2018

Great course!

von Eva V

3. Nov. 2017

Great course!

von Marco A C G

22. Okt. 2017


von Xinru Y

28. Juli 2017

learns a lot!

von Mobin S

12. Juli 2017

Insightful ..

von Amanda S

22. Mai 2017

Great course!

von Livia M

18. Apr. 2017

Great course.

von Joanna M

7. Nov. 2016

great course!

von Solangel G

17. Okt. 2016

Great course!

von Andrea

31. Okt. 2015


von Evgeny B

13. Okt. 2015

Great course!

von Wit W

20. Juni 2021

O​MG so posh

von Zeynep A

27. Feb. 2021


von Ludovica N

22. Okt. 2020

amazing !!!!

von Inês C R D F

25. Mai 2020

Great course

von Alizée V

13. Mai 2020

très complet

von Guillermo L

7. Okt. 2016


von Yves Z

13. Dez. 2015

great course

von Andrea S G

28. Sep. 2015

Muy bueno!!!