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Bewertung und Feedback des Lernenden für Developing a Winning Marketing Strategy von University of Illinois at Urbana-Champaign

1,553 Bewertungen

Über den Kurs

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at



1. Aug. 2021

This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.


4. Sep. 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

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201 - 225 von 371 Bewertungen für Developing a Winning Marketing Strategy

von Md S R

21. Mai 2020

The instructor is the boss..

von Tamala M

17. Sep. 2018

Great and informative course!

von Guilherme C

27. Jan. 2018

good introduction for dummies

von Dr K L

15. Juni 2020

This is wonderful experience

von Lou A T

13. Juli 2020

Thank you. I learned a lot.

von Bharat S

8. Aug. 2019

Great course for a beginner

von Mauricio P A

12. März 2021

It was a excellent course.

von palak b

28. Sep. 2020

informative and engaging

von Mark S

26. Mai 2019

Really Enjoy Noel Hayden


22. Feb. 2022


von Saranya.V

26. Juli 2020

excellent course design

von Arup k d

19. Apr. 2018

very appreciable course

von Usakoila A K

20. Sep. 2021

learned good knowledge

von Lohith D

25. Sep. 2020

It was good experience

von Timur S

3. Mai 2020

Enjoyed it! Thank you!


25. Dez. 2019

thanks fo the coursera

von Anindita P

28. Mai 2021

It was knowledgeable.


19. Juni 2020

Superb good well done

von Whitney H

15. Mai 2020

I enjoyed this course

von Madad H

24. März 2021

An excellent course!

von 323-AMAN S

7. Jan. 2021

very nice experience

von Nevin J

10. Nov. 2020

really good coursera

von Fidan I

7. Mai 2020

thanks for everthing

von Dwarika p T

15. Apr. 2020

amazing experience.

von Naing L A

29. Jan. 2019

Very useful course.