In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Pricing Strategy Optimization
von
Spezialisierung Pricing Strategy OptimizationUniversity of VirginiaÜber diesen Kurs
Some familiarity with business is helpful, but not required.
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausWas Sie lernen werden
How to use the three lenses to set an optimal strategic price to maximize revenue
How to approach a pricing case, glean information, and work through a complicated pricing decision
How to utilize tools and data to analyze and recommend a strategic response to a real world pricing situation
Kompetenzen, die Sie erwerben
- Competition (Economics)
- Conjoint Analysis
- Pricing Strategies
- Executive Presentation
- Pricing Economics
Some familiarity with business is helpful, but not required.
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business aus
Lehrplan - Was Sie in diesem Kurs lernen werden
Retail Market Dynamics
Customer Value and Conjoint Analysis
Price Recommendation
Curveball
Bewertungen
- 5 stars80 %
- 4 stars14,19 %
- 3 stars3,22 %
- 2 stars1,93 %
- 1 star0,64 %
Top-Bewertungen von PRICING STRATEGY IN PRACTICE
Very insightful course, I am very happy I came across this.
A course that is well taught and highly informative. Recommend it and the specialisation :)
Very Insightful Specialization Course. The contents and delivery are helpful in understanding pricing strategy and being able to apply the skills.
The faculty had very rich experience in Pricing and their sharing of the real world experiences enriched the learning experience. Great course on Pricing
Über den Spezialisierung Pricing Strategy Optimization
Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Was bekomme ich, wenn ich diese Spezialisierung abonniere?
Ist finanzielle Unterstützung möglich?
Haben Sie weitere Fragen? Besuchen Sie das Learner Help Center.
