Über diesen Kurs
26,325 kürzliche Aufrufe

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Stufe „Anfänger“

Some familiarity with business is helpful, but not required.

Ca. 22 Stunden zum Abschließen

Empfohlen: 4 weeks of study; 2-4 hours/week; the last week there is a longer project to complete...

Englisch

Untertitel: Englisch, Rumänisch

Was Sie lernen werden

  • Check

    How to apply knowledge of basic economics to make better pricing decisions

  • Check

    How to recognize opportunities for price discrimination and recommend strategies to maximize sales and profits

  • Check

    How to calculate three types of price elasticities to determine the impact of price on demand

  • Check

    How to analyze and apply different pricing models, including: cost-plus pricing, marginal cost-plus pricing, peak-load pricing, index-based pricing.

Kompetenzen, die Sie erwerben

Cost-Based PricingChannel and Direct-to-Consumer PricingPricing StrategiesPrice DiscriminationPrice Elasticity Of Demand

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Stufe „Anfänger“

Some familiarity with business is helpful, but not required.

Ca. 22 Stunden zum Abschließen

Empfohlen: 4 weeks of study; 2-4 hours/week; the last week there is a longer project to complete...

Englisch

Untertitel: Englisch, Rumänisch

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche
1
3 Stunden zum Abschließen

Pricing Fundamentals

13 Videos (Gesamt 55 min), 4 Lektüren, 3 Quiz
13 Videos
Three Pricing Lenses4m
What to Expect This Week1m
Basic Metrics of Pricing: Margins and Markups5m
The Relationship Between Price and Quantity: Demand Schedules5m
The Relationship between Price and Quantity: Functional Form5m
Cost, Cost Variations and Supply Curves4m
Auctions as a Pricing Mechanism3m
English Auctions3m
Dutch Auctions3m
Sealed Bid Auctions6m
B2B Auctions7m
Module 1 Takeaways59
4 Lektüren
Course Overview & Requirements10m
Survey10m
Using Discussion Forums to Deepen Your Learning10m
Top Ten Learner Tips10m
3 praktische Übungen
Practice Quiz on Basic Economics18m
Practice Quiz on Auctions12m
Week 1 Pricing Fundamentals Quiz36m
Woche
2
2 Stunden zum Abschließen

Price Discrimination

12 Videos (Gesamt 40 min), 1 Lektüre, 4 Quiz
12 Videos
Cost-plus Pricing5m
Price Discrimination Based on Cost Variation4m
Price and Margin Waterfall4m
Product Line Pricing Principles4m
Product Line Pricing: Paper Towels6m
Product Line Pricing: Ketchup5m
Product Line Pricing: Principle 31m
Other Incentives That Lower Costs3m
Field Trip to Kroger's Ketchup Aisle: The Heinz Case1m
Heinz Case Debrief1m
Module 2 Takeaways54
1 Lektüren
Case Study: Heinz Ketchup: Pricing the Product Line15m
4 praktische Übungen
Practice Quiz on Cost-plus Pricing15m
Quiz on the Heinz Case20m
Practice Quiz on Product Line Pricing15m
Week 2 Quiz on Price Discrimination30m
Woche
3
2 Stunden zum Abschließen

Common Pricing Metrics: Elasticities

13 Videos (Gesamt 67 min), 3 Quiz
13 Videos
Calculating Regressions9m
Interpreting Regression Outputs5m
Price Elasticities8m
Cross-Price Elasticity6m
Income Elasticity4m
Drivers of Price Elasticity3m
Drivers of Price Elasticity: Market Share4m
Drivers of Price Elasticity: Competitors' Prices4m
Calculus: Taking a Derivative3m
Price Optimization Considering Demand8m
Price Optimization Example4m
Module 3 Takeaways1m
3 praktische Übungen
Practice Quiz: Regressions12m
Practice Quiz on Price Elasticities15m
Week 3 Quiz on Price Elasticities30m
Woche
4
5 Stunden zum Abschließen

Channel and Direct-to-Consumer Pricing

16 Videos (Gesamt 77 min), 1 Lektüre, 5 Quiz
16 Videos
Double Marginalization9m
Channel Pricing3m
Using Time Value of Money to Evaluate a Project3m
Using Time Value of Money to Compare Different Projects4m
Customer Lifetime Value (CLV)8m
Measuring CLV3m
Measuring CLV Examples7m
Purchase Occasion Probabilities9m
Case Application: Retail Relay Intro1m
Case Application: Retail Relay Debrief1m
Marginal Cost Pricing Defined2m
Marginal Cost Pricing Airline Industry Example5m
Peak Load Pricing3m
Index-Based Pricing5m
Module 4 Takeaways1m
1 Lektüren
Case Study: Retail Relay10m
4 praktische Übungen
Retail Relay Case Quiz20m
Practice Quiz on Double Marginalization, Time Value of Money, and CLV15m
Practice Quiz on Pricing Methods15m
Week 4 Quiz on Channel and Direct-to-Consumer Pricing30m
4.8
69 BewertungenChevron Right

29%

nahm einen neuen Beruf nach Abschluss dieser Kurse auf

40%

ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs

22%

erhalten Sie eine Gehaltserhöhung oder Beförderung

Top-Bewertungen von Cost and Economics in Pricing Strategy

von MPMay 8th 2018

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.

von AGApr 6th 2018

Even if you are familiar with the basics of microeconomics, and cost structures, this course combines it all together to provide a new perspective of using these models and concepts in pricing.

Dozenten

Avatar

Jean Manuel Izaret

Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
Avatar

Thomas Kohler

Associate Director, Pricing
Marketing, Sales & Pricing Practice
Avatar

Ronald T. Wilcox

NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
Marketing

Über University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Über BCG

Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with offices in more than 90 cities in 50 countries. For more information, please visit bcg.com....

Über den Spezialisierung Pricing Strategy Optimization

In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically....
Pricing Strategy Optimization

Häufig gestellte Fragen

  • Sobald Sie sich für ein Zertifikat angemeldet haben, haben Sie Zugriff auf alle Videos, Quizspiele und Programmieraufgaben (falls zutreffend). Aufgaben, die von anderen Kursteilnehmern bewertet werden, können erst dann eingereicht und überprüft werden, wenn Ihr Unterricht begonnen hat. Wenn Sie sich den Kurs anschauen möchten, ohne ihn zu kaufen, können Sie womöglich auf bestimmte Aufgaben nicht zugreifen.

  • Wenn Sie sich für den Kurs anmelden, erhalten Sie Zugriff auf alle Kurse der Spezialisierung und Sie erhalten nach Abschluss aller Arbeiten ein Zertifikat. Ihr elektronisches Zertifikat wird zu Ihrer Seite „Errungenschaften“ hinzugefügt – von dort können Sie Ihr Zertifikat ausdrucken oder es zu Ihrem LinkedIn Profil hinzufügen. Wenn Sie nur lesen und den Inhalt des Kurses anzeigen möchten, können Sie kostenlos als Gast an dem Kurs teilnehmen.

Haben Sie weitere Fragen? Besuchen Sie das Hilfe-Center für Teiln..