How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Pricing Strategy Optimization
von

Über diesen Kurs
Some familiarity with business is helpful, but not required.
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausWas Sie lernen werden
How to apply knowledge of basic economics to make better pricing decisions
How to recognize opportunities for price discrimination and recommend strategies to maximize sales and profits
How to calculate three types of price elasticities to determine the impact of price on demand
How to analyze and apply different pricing models, including: cost-plus pricing, marginal cost-plus pricing, peak-load pricing, index-based pricing.
Kompetenzen, die Sie erwerben
- Cost-Based Pricing
- Channel and Direct-to-Consumer Pricing
- Pricing Strategies
- Price Discrimination
- Price Elasticity Of Demand
Some familiarity with business is helpful, but not required.
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausLehrplan - Was Sie in diesem Kurs lernen werden
Pricing Fundamentals
Price Discrimination
Common Pricing Metrics: Elasticities
Channel and Direct-to-Consumer Pricing
Bewertungen
- 5 stars83,72 %
- 4 stars13,14 %
- 3 stars2,03 %
- 2 stars0,15 %
- 1 star0,93 %
Top-Bewertungen von COST AND ECONOMICS IN PRICING STRATEGY
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A great refresher course that allowed me to get back into the pricing calculations with ease. It can be challenging if you are not familiar with the statistical calculations.
Great course. Helped me understand how to price your product with respect to market prices in order to attract customers.
Excellent overview of economics in pricing strategy.
Great deal of practical work. Very applicable to real life scenarios.
Über den Spezialisierung Pricing Strategy Optimization

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