The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Pricing Strategy Optimization
von

Über diesen Kurs
Some familiarity with business is helpful, but not required.
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausWas Sie lernen werden
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Kompetenzen, die Sie erwerben
- Customer Willingness to Pay
- Pricing Strategies
- Customer Value-based Pricing
- Measuring Customer Preferences
- Customer Psychology
Some familiarity with business is helpful, but not required.
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausLehrplan - Was Sie in diesem Kurs lernen werden
Understanding Customer Value
Implementing Value-based Pricing
Measuring Customer Preferences
Considering the Human Nature of Customers
Bewertungen
- 5 stars85,37 %
- 4 stars12,83 %
- 3 stars0,89 %
- 2 stars0,29 %
- 1 star0,59 %
Top-Bewertungen von CUSTOMER VALUE IN PRICING STRATEGY
Good course to learn practical skills about estimating customer value, performing market research e.g. conjoint analysis, and formulating pricing strategies.
This is the best course by far in the specialization. A lot of new things for me to learn. Absolutely loved it.
Excellent course. All the instructors did a great job.
Good to have this course to increase my learning education
Über den Spezialisierung Pricing Strategy Optimization

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