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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

4,338 Bewertungen
1,116 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....


30. Jan. 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

1. März 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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1076 - 1100 von 1,102 Bewertungen für Management of Fashion and Luxury Companies

von Lin Y

14. Juli 2018

While this course is very interesting, its contents are fairly fundamental and the tests are easy to pass. I suggest the content creators to further enrich the course with more in-depth knowledge and complexity. Thank you!

von Anna K

17. Mai 2020

need update and more practical information

a lot of good theoretical information but not really was interesting to me because learned in the univeristy (but might be good for those who did not learned fashion marketing)

von Luis R N

10. Apr. 2018

Quite useful, but it would be great it would be updated with new content, since the market has evolved so much since the year of this program. Although I must say the content was good enough.

von Shruti b n

3. Mai 2020

The session was amazing

Was expecting more video but through all this video I learned many things about fashion luxury companies etc.

von Selina M

11. Nov. 2020

A number of the links do not work and the course was recorded a couple of years ago so not as current as it could be.

von Noemie F

21. Juni 2020

Very interesting format and content.

could use some updates, most examples are from 2013-2014. otherwise great !!

von Jorge P

13. Jan. 2017

It gives a good idea about this market, although some of the ideas could be more systemized and clear

von Silvia

30. Juni 2020

Interesting course but not up to date, it's a shame many cases of studies are not relevant today

von Luciana

2. Mai 2020

The English of the teachers is not very good. Is very difficult to understand them

von Nadine A N

2. Mai 2020

The material is a bit outdated (2013) but the course is interesting enough!

von Beatriz M

24. Feb. 2021

The course is very complete but needs an actualization

von Andina n i

20. Juli 2020

Many links doesn't work. Information already outdated.

von Ry G M

21. Nov. 2015

The module was alright but I got bored halfway through

von Bruna C M

16. Okt. 2016

Very good course but with a few OUTDATED materials.

von Silvana A M F

20. Mai 2020

Sería increíble que actualizaran la información.

von Marloes W

28. Juni 2018

Language sometimes not clear. Course old.

von Maria-Anastasia A

14. Dez. 2017

It gave me some nice insights o

von Federico G

19. Dez. 2019

the English speaking is poor

von Ирина Г

8. Jan. 2017

Довольно простой

von Cajetan M L

6. Okt. 2019

Very basic.

von Shubham m

18. Juni 2020


von Yuta K

10. Apr. 2021

Very vague, inconsistent, some uninteresting topics, poor academic English level were my impressions but fashion industry works just that way. Unpredictable, pretentious and superficial. I was hoping to learn more about the actual business such as how they manage and build fashion brand.

von Jean-Sebastien A

15. Dez. 2015

Contents are good and interesting, but speakers' english is so low and bad (pronunciation) that the course becomes almost unpleasant.

von Davide C

6. Mai 2020

Definitely the worst online course I've ever taken. A few of really relevant contents exposed in a confused way with a bad English (bad for both professors and guests).

von Ariana M L

3. Mai 2021

I dont recibe the certifícate yet.....