Chevron Left
Zurück zu Content, Advertising & Social IMC

Bewertung und Feedback des Lernenden für Content, Advertising & Social IMC von Northwestern University

4.7
Sterne
1,063 Bewertungen

Über den Kurs

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Top-Bewertungen

AH

5. Feb. 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

RQ

29. Sep. 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

Filtern nach:

1 - 25 von 161 Bewertungen für Content, Advertising & Social IMC

von Tanmay S

25. März 2017

von Toby W

26. Sep. 2017

von James-Anthony G

30. März 2017

von Raja R

16. Feb. 2017

von Menka M

13. Sep. 2020

von Steph L

15. Apr. 2016

von Damian I M

12. Okt. 2017

von Jody P

19. Feb. 2016

von Ioannis P

9. Mai 2016

von ALLANNA N

29. Nov. 2018

von Nuwan D

14. Mai 2021

von Deleted A

17. Jan. 2016

von CQ

1. Aug. 2016

von Alex N S

1. Dez. 2020

von Official F

29. Juli 2020

von Mike D

30. Juni 2020

von Natasha

7. Jan. 2016

von Nupur S

26. Feb. 2019

von Learn F

7. Feb. 2016

von Uday P

10. Feb. 2022

von Luz M B

15. Feb. 2021

von Anita H

6. Feb. 2016

von ray q

29. Sep. 2019

von Claudia A

25. Apr. 2020

von Christelle C

13. Jan. 2016