Chevron Left
Zurück zu Content, Advertising & Social IMC

Bewertung und Feedback des Lernenden für Content, Advertising & Social IMC von Northwestern University

1,036 Bewertungen
157 Bewertungen

Über den Kurs

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...



5. Feb. 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!


29. Sep. 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

Filtern nach:

76 - 100 von 156 Bewertungen für Content, Advertising & Social IMC

von Wale S

13. Nov. 2017

Best course on Marketing and Social IMC

von Vaibhavi N

27. Juli 2021

Wonderful and extremely helpful course


20. Juli 2017

Just so much excellent information.

von Sabine B

24. Apr. 2021

great tools and hands-on practice!

von Space G H

21. Juni 2021

Have fun with your ABSplit Test!!

von Ashapurna D

30. Juli 2019

A very enlightening experience!


25. Juni 2018

Amazing course ! I learnt a lot

von Violet Z

11. Juni 2016

Excellent source of information

von Luis M

10. Feb. 2016

Great content...congrats Randy!

von Ronak T

31. Mai 2020

Such an amazing course it was.

von Samantha S

25. März 2020

Very helpful, and informative.

von shubham r

2. Nov. 2021

This course was very creative

von Lucy C

3. Sep. 2017

this was an exciting journey

von Neda B

10. Jan. 2016

Very useful and informative.

von Elaine T

24. März 2016

practical and insightful!

von Manish T

8. Jan. 2016

A very informative course

von amberli

12. Feb. 2020

I love this MOOC

Thanks !

von Mónica V V

5. Nov. 2020

Really good one ;)

von Styliani B

8. Feb. 2021

Totally worth it.

von Ma. C G Q

23. Nov. 2020

Full of learning!

von srikanth n

30. Jan. 2017

very good content

von Lisa S

4. Sep. 2016

Best course ever!

von Selin I B

16. Jan. 2016

Thanks Professor!

von Diacajo, J P

25. Sep. 2021

Lot of learnings

von Mounir R

17. Okt. 2017

Awesome Number 1