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This course provides an excellent opportunity to learn more about the social media environment and how it can integrate with any business. If you're an avid social media user or completely new to social media, this course offers information of value. If you can spend more time (weekly) than suggested, it feels more cohesive. Here are two pieces of constructive feedback I can offer the course creators:

Though it's great that anyone can take this course, I think for some people there is a language barrier. The course could provide a better learning experience for all students if Coursera offered subtitles for students whose first language is not English. It seems like everyone does their best to peer-grade on content, but the language barrier can make it difficult to grade other students' work effectively.

Finally, I would set higher standards for peer-grading, including a required minimum 100-word comment, offering the currently suggested content (constructive criticism, a question, compliment, etc).

Thank you for an excellent online course experience with Coursera, Facebook, and Professor Audenaert.

Decent enough introduction to social media marketing but felt it could have gone more in depth in some areas. I liked the professor a lot and could tell she was knowledgeable. As with all courses like this though, there really isn't a way to directly ask her questions. Biggest issue with the course is the discussion forums and the peer graded assignments. With people taking the class from all over the world there might be language barriers for some students so their assignments were poor. Incomplete, didn't follow directions, hastily put together, incoherent, etc. Then I think about that those same students are grading other people's work. There are a lot of mods but didn't really see them active in the forums answering the questions of students. The forums weren't well organized either nor was there a system of notifications on posts or threads within the course. Doesn't seem like a lot of thought went into the forums at all.

The peer-graded assignments are not a particularly effective method of learning in my opinion since majority of us are students of the course and we're not exactly qualified to be grading each other. We might be giving each other full grades and encouraging mistakes or misunderstandings as a result.

It would be better if the assignments were graded by instructors of the course or other professionals whom we can trust to be qualified enough to give us real, beneficial constructive criticism/feedback. Either that or have it as a guided project or optional assignment of some sort. I'm not brimming with ideas at the moment but I hope you understand my concern.

This course is a fantastic introduction to Social Media Marketing. The course is well-structured, with templates and downloads provided to make learning and assignment submission really easy. The lectures are entertaining and not too long; 'bingeable,' if you will. My only criticism is the lack of examples of KPIs for social media goals in the Week 3 content. A short lecture, or even a download of the main KPIs for the big platforms (e.g. reach, impressions, CPC) is essential I think to properly understanding how to set Social Media KPIs and to finish the assignment effectively.

Really good. Very satisfying to see the progress everytime you move on from one task to another. I would make the "personal note" that you can take on videos a bit more efficient though. It's difficult to go back to the note according to which class. Everything is just on one page and you have to scroll down a lot... I would also make it possible to download the personal note (not just the whole video). The content of the class was amazing thoough!