Chevron Left
Back to Market Research and Consumer Behavior

Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,629 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Filter by:

226 - 250 of 1,002 Reviews for Market Research and Consumer Behavior

By Ashwin N

Jun 28, 2021

Loved the course and it was very enjoyable and interesting

By Ashraf A

Dec 30, 2020

Excellent Course to learn about basics of Market Research.

By Divyansh G

Apr 27, 2020

excellent experience and useful learning

thank you Coursera

By Daniel H

Feb 29, 2020

Good refresher for both marketing strategy and statistics.

By �SHASHI S

Jun 25, 2020

Very good experience and learned many things

I am thankful

By krishnaraj

Jun 24, 2020

it is well designed course and highly informative. thanks

By Edwin A E G

Mar 18, 2020

I like me this course, because i can develop my habilites

By Arijit S

Aug 23, 2021

one of the best course for marketing & consumer behavior

By Adelia R

Nov 20, 2020

Is so detailed. love very much understand marking now !!

By Harshit S

Sep 10, 2020

Very Helpful Videos, Amazing Teacher & Challenging Tests

By Fashionista

Apr 29, 2018

Excellent teaching and in depth knowledge.Thanks a lot!!

By Rajes S

Mar 31, 2021

Handful course contents along with excellent lecturing.

By KARTHIK V

Sep 1, 2020

good course to learn and faculty teachings are so good!

By SIVASANKARI.N P

Aug 16, 2020

the teaching method was so good to understand clearly.

By MD A S

Jul 29, 2020

It is very useful and helps to understand many things .

By Daniyal A S

Jun 14, 2020

Excellent Course with great detail and extra knowledge!

By Kiran K

Mar 23, 2019

Good & detailed explanation of each and every concept.

By Ahmad S

Feb 14, 2022

Great courses, Thank you very much Prof. Shameek Sinha

By Kehinde D

May 10, 2020

I had an insightful learning session with this course.

By Nourhane e

Apr 30, 2020

so helpful i will keep learning through this platform.

By Shwetashree V

Jun 14, 2019

THIIS IS THE BEST COURSE AND GAINED A LOT OF KNOWLEDGE

By Huynh M T

Jul 16, 2018

so useful for my own practice! Thanks alot! Keep it up

By POTHI P C

Jun 23, 2020

It's very useful one. Upgrade our research knowledge.

By Dr. V V V

Jun 19, 2020

Thank you..Very clearly explained with good examples.

By Melih T

May 31, 2020

Very Clear And Effective thank you Professor Shameek.