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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,629 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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51 - 75 of 1,002 Reviews for Market Research and Consumer Behavior

By T M

Aug 4, 2020

Prof Sameek Simha explained everything to be easy to digest even for newcomer in this industry, besides roleplay videos has helped visualizing in real life example. very great job.

By Elsa V

Aug 30, 2020

This is a great course that explains the materials systematically. The example that provides in this course so interesting and helpful to make it easy to understand the materials.

By Diana P U

Nov 28, 2021

El curso est ásuper completo, explcia de manera lineal para llegar a un conceto especifico y las lecturas y ejemplos son demasiado túiles ya que puedes ver aplciado lo aprendido

By Namrata R

Apr 11, 2020

This course is really helpful either for students or for working professionals. the instructor delivers the course in very simple language and with easy to understand examples.

By Shivam K S

May 6, 2021

Thank you . It was an good learning experience that i had gathered through this 1 month of course.

It gave me valuable inputs. Consumer decision making process is very vital.

By JAYA E

Oct 31, 2020

very informative and helped to understanding about the market and how to do research. how to form questionnaire by using different tools and knowing the behavior of customers.

By Novia R K

Jun 3, 2020

his course is presented simply and easily understood. The duration of the video is not too long, but the core of the lesson is given up. Thank you, very valuable and helpful.

By Swanand M

Sep 20, 2019

It was really nice to learn new things in a very distinguished way. all the points were properly arranged and well sequenced. all points were explained thoroughly. Thank you

By Priyesh R

May 29, 2020

As a startup founder with no experience in how to conduct market research, this course has been an eye opener for me. The content is pretty good and instructor is engaging.

By Raphael V S

Apr 5, 2018

The course was very useful to understand the behavior of the consumer and how we should conduct market research to launch new products or improve sales of existing products

By Deepak P

Aug 17, 2018

The lessons are well planned and have very good insights. The explanation of concepts with real time examples with help of video is awesome. A very well designed course.

By Uddhav S

Jun 13, 2022

It was amazing to learn the consumer behavior and how exactly market research takes place.It was very helpful.I would recommend this to other marketing oriented people.

By Chanchal R

Apr 18, 2023

This course is really helpful for marketing students. Shameek Sir has explained all the points so good that it seems like a marketing tale. Hats Off to Shameek Sir!

By Richard P (

Mar 6, 2021

Great course. The instructor has a bit of an accent, but he is a very clear teacher, and he communicates the course concepts clearly, succinctly, and effectively.

By satnam

May 13, 2020

I have learned many things in practical way . well explained and informative notes and vedios. wonderfull experience with the professor Shinha. Thank you so much

By mohammad r v

Jan 21, 2023

It was very good and I wish learn more about marketing research .

the only thing thay certificate is not by my name ? only wrote coursera leaner , why is that ?

By Rajdeep D

Jul 15, 2021

Very informative and covers necessary aspects. However would suggest learners to appear periodic quizes honestly as the answers are available on social media.

By ANANDITA T

Aug 4, 2020

gained useful and applied insights on market research and consumer behaviors, along with market research framework too. Heartly thankful to Prof. Shameek Sinha

By Aarya D

Apr 8, 2019

very much informative. actually i had already done it in my college so it was like a revision for me but yes i got to know new information which i hadnt learnt

By LEELA V P

Jul 26, 2020

This course is very useful,now i got much knowledge about market research and consumer behavior. thanks ATMIYA university and COURSERA for this oppurtanity.

By Lauren W

Feb 28, 2017

This was a great course - a fantastic introduction to Marketing Research and Consumer Behaviour - packed with good info delivered in an easy to follow way.

By Ravi K

Jul 31, 2021

Nice and systematic presentation of the contents help to gain the knowledge and develops a basic ideas of market and customer relations understanding.

By Samshir M

Sep 16, 2020

It really amazed me in this coursera whole thing. It gives me a lot of learning about market research and consumer behavior. Well properly discussed.

By Ishika S

Aug 21, 2020

Very informative and easy to understand. Thank you Shameek Sir for giving real life examples like Tiffany's to make the course even more interesting.

By Diego D

Apr 6, 2020

Simple and exhaustive, this could be perfect for a entry level job in marketing, that needs to understand all the principals of the Marketing field.