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Brand and Product Management, IE Business School

4.6
949 Bewertungen
203 Bewertungen

Über diesen Kurs

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top-Bewertungen

von SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

von JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

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199 Bewertungen

von PK

May 16, 2019

Excellent course - good overview, full of live examples & key messages. The course delivers what it is meant to and provides a good understanding with key take-aways. Prof. Luis Rodriguez delivered the course in an interesting & creative way by exploring fnac and interacting with customers. I am happy that I enrolled for this course. I would have rated 5 star, except for one feedback that most of the content in "Reading" sections is dated to around 2012-2014. It would have been better if that content is latest, even though the principles covered are relevant.

von Adam Ibrahim

May 15, 2019

VERY WELL EXPLAINED, CLEAR, AND EASY TO FOLLLOW

von Vardaan gautam

May 11, 2019

Its a detailed bundle of knowledge crafted perfectly of a beginner that is inclined to Brand Management and Product Management. The unique ways in which it is taught is exemplary and the case studies shared gives a pragmatic view of the current markets. Great course and a must for people having a proclivity towards marketing and branding

von Maisaa Mustafa Salma

May 06, 2019

Very well explained. Easy to follow.

von Seng Lai Giea

Apr 29, 2019

useful and practical

von Gabrielle Linkherz

Apr 23, 2019

LOVE IT. I just start my 1st module and can't wait to say gratitude to this course for giving me a chance to learn about these things. I'll update more after I finished this course.

Thank you so much

von EKANE Roudolphe Hermann

Apr 21, 2019

very interesting

von Wendy

Apr 04, 2019

Solid knowledge and vivid cases.

von Chioma Okpara

Apr 03, 2019

This is a life changing course, if you apply all that was taught.

The course is a goldmine of information.

von Aliroz Khowaja

Mar 26, 2019

One of the best course for Business students.