Chevron Left
Zurück zu Preisgestaltungsstrategie

Bewertung und Feedback des Lernenden für Preisgestaltungsstrategie von IE Business School

4.6
Sterne
937 Bewertungen

Über den Kurs

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

Top-Bewertungen

BT

19. März 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

AJ

19. März 2020

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.

Filtern nach:

101 - 125 von 207 Bewertungen für Preisgestaltungsstrategie

von Juan S

5. Sep. 2021

von MOHAMMED F K

27. Sep. 2020

von Colin M

10. März 2018

von Gediminas D

29. Okt. 2016

von Chongtao P

19. Mai 2017

von Jun J L

18. Juni 2021

von mihaela b

5. Apr. 2020

von Felipe A G c

27. Jan. 2017

von suresh k s

29. Dez. 2020

von Magdolin A

30. Juni 2019

von Ерошенков М А

24. März 2020

von Alain C

10. März 2018

von Krzysztof L

25. Aug. 2017

von rajat k

18. Jan. 2020

von Kelli S C

1. Mai 2019

von Trần K

27. Mai 2019

von Giorgio F

17. Mai 2020

von Dee M

14. Sep. 2016

von Rauf

5. Mai 2020

von Jobian G

14. Aug. 2020

von MARTIN M

25. Dez. 2016

von MRITUNJAI S

23. März 2022

von Rehan n

17. Mai 2020

von Кабанова Е

25. Dez. 2017

von Xini W

19. März 2017