Jun 24, 2020
This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!
May 28, 2020
Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.
von A S•
Apr 25, 2020
Very interesting, challenging course, but conducted in a very simple language to help even a novice to understand the neuro marketing. consumer behaviour has always been understood through traditional market survey, questionnaire and interview. Neuro marketing can help to understand human brain better and position the brand in the minds of a consumers to get repeat purchasers.
von kellynjude A•
May 31, 2019
This has been an interesting course which has broadened my knowledge in the area of consumer behavior when the principles of neuroscience is applied to Marketing . The application of this knowledge in my opinion is not limited to Marketing,.I believe it can also be applied in other fields where the need for Brand preference is desired such as 'Human Resources. Management'.
von Blanca G C•
May 03, 2020
Un curso muy interesante! El profesor explica fenomenal, de manera muy clara y directa. Aunque es verdad que si no tienes conocimientos previos de neurociencia es un poquito complicado pero nada que no pueda solucionarse con google. Yo estudié económicas y he sacado sobresaliente en el curso.
Muy contenta con todo lo aprendido y con el certificado! Lo recomiendo al 100%!
von Sarah G•
Dec 14, 2019
I found this course to be a great introduction to both Neuroscience and Neuromarketing. I come from a brand strategy background and found this knowledge was something I could use in my day-to-day work as well as learning heaps of new things along the way. Highly recommend for anyone passionate about marketing who is looking at upskilling or diversifying their skillset.
von Andreas K•
May 24, 2020
This course is ideal to introduce the basics of consumer neuroscience and neuromarketing to people who inted to pursue career within this domain. It provides both theoretical background but also this is accompanied with specific examples to give a more comprehensive view on each subject. I would reccomend it as a solid start within this field.
von Siya A•
Apr 23, 2020
Absolutely loved the content of this course! It's really up to you how deep you'd like to get into the readings - you can easily get through the quizzes just by listening to the lecture videos, however, the readings really provide an in-depth view of the questions that arise from the lectures. Would recommend and thoroughly enjoyed this course!
von AYESHA T•
Oct 16, 2016
Neuroscience is totally new to me.After completion of this course I have been explored to a new world of marketing with a frame of neuro science.No doubt,it is going to drive marketing world to a spectacular destination where I think it helps in product development and diversification to cater humans' need at a minute level.
Good luck Ramsoy....
von Gamze N Z•
Aug 02, 2020
it was definitely an exceptional course and I m beyond glad that I took this course and had the chance to finish it since I have been curious about the topic for many years and was eager to get my foot in the field. Now I know where to start and where to go but especially who to follow so, thanks to Thomas Zoëga Ramsøy and the great guests.
von Ana P•
Sep 15, 2018
Fue un buen curso, lo recomiendo para cualquier persona que tenga por lo menos conocimientos básicos de psicología, psicofisiología o neurología general, ya que muchos de los terminos utilizados estan basados en las anteriores mencionadas, sin embargo, la pedagogía es lo suficientemente buena para que cualquier persona lo pueda aprender.
von Chantezette d W•
Jun 19, 2020
Information is presented clear, concise and in a way that makes sense to a beginner in the field. The reading work is very detailed. The videos are presented very professionally with visual aid and case references that really bring the information to life, and make it sink in.
Overall, absolutely brilliant and highly recommendable!
von Jorge I M•
May 10, 2019
Excellent introduction to Neuromarketing and inclusive of some advanced concepts, which makes it a great course for every marketing practitioner, from the novice to the advanced. Prof. Ramsoy is one of a handful masters in consumer neuroscience and it's great to see his model in context of business cases. Highly recommended!
von Nicolás T•
Jun 02, 2018
The course was great! I was really interested in neuromarketing and I was searching for an option that allow me to know the essentials of all the areas it covers. I learned a lot and I think that the methodology of it was very useful in order to learn progressively and increase my passion for Neuroscience & Neuromarketing.
von Ayoub E•
Jun 05, 2020
I learned so many things about customers behaviour and how can sounds, colours, and ads affect their choices, the course was so helpful and it opened me a door to make more searches about Neuromarketing and Neuromarketing. I highly recommend this amazing course, you will know how brands take control of your brain.
von Karnika J•
May 19, 2020
I am student of marketing and I am quite interested in the field of digital marketing, and other various technologies. But I never knew neurosciences can relate to marketing this much. It was really knowledgeable and fun for me studying this course. I think now I am quite interested in this field too. Thank you.
Jul 24, 2020
I really appreciate the case studies. They help a lot with visualizing the application of neuroscience in marketing and business. After the course, I am more aware of the power that my subconscious has on me. Quite terrifying lol. I will be reading more about neuroscience and its everyday application as well!
von Luis H C P•
Feb 12, 2018
The course is really excellent! It brings great concepts and explanations of a complex issue making it look easy. The presentation of various kinds of softwares and technological solutions is the high point of the course, besides of course provides videos of interviews with excellent researches in the field.
von Shruti N•
Jun 11, 2020
For a person who really wants to know about humans and their unconscious behavior though being conscious, this topic takes you into greater depths. As a student of HR Marketing, this course has helped me in knowing a new way of consumer survey as well as knowing of human psychology, brain and their motions.
von Adriana L•
May 01, 2018
This course is an excellent first "serious" approach to neuroscience! It's easy to follow, full of information, relevant data and studies support the theory presented and different inputs give us a comprehensive view of this field. I'd have enjoyed more "practical" examples on specific brands or industries.
von David A Q A•
Feb 24, 2017
Why do you like what you like? What do you drink pepsi when you'r blind to the brand, but you choose coca-cola you aren't brand blindness? Why do like something is not the same to want something? Why our emotions are so cognitive and our cognition is so emotional? You wanna know it. Just take this course.
Apr 19, 2018
It has been a very informative course. It is a good beginning for someone who wants to learn about neuromarketing. Especially the interviews with people working in the field is a unique and very helpful initiative to provide us with a perspective on the practical outcomes in neuromarketing.
von Ram j•
Apr 07, 2018
An eye opener and a learning experience. I want to do more course in the realm of neuro-marketing. This was a very good theoretical (80%) and practical (20%) piece. However, I want to do more of practical now. I mean more evaluation and exposure at deeper levels of implementation and case studies.
von Marika C•
May 01, 2020
This is a challenging but rewarding course. It is a brilliant and insightful. I am impressed with the content and the educational value I received from this course. There was so many interesting ideas, studies, and theories covered throughout the lectures. I'm so glad I signed-up for this course.
von Felipe d J B G•
Nov 05, 2016
Excellent introduction to the topic by one of the most important researchers in the field. Exteaordinarily well conceived, wonderfully implemented. One of the best experiences in my life, just before beginning my Master in Neuromarketing. Pkease, offer a sequel. Thank you really very much !!! ...
von Deleted A•
Feb 24, 2018
I am using this course for research across global Biometrics industry domains and find it exemplary. The author's presentation, choice and use of course materials for his intended audience is challenging and intriguing. Audience achievement is possible with diligent and attentive course work.
von Matthew G•
Oct 23, 2016
Phenomenal Course! I got a lot of great information as regards to marketing and how the brain works. I've always been a stickler for psychology and the neurophysiology of the brain and this course helped satisfy some of my curiosities at the same time unlocking new ones. Highly recommended :)