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Kursteilnehmer-Bewertung und -Feedback für Digital Media and Marketing Principles von University of Illinois at Urbana-Champaign

2,574 Bewertungen
617 Bewertungen

Über den Kurs

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at


1. Sep. 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

24. Jan. 2021

Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.

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151 - 175 von 606 Bewertungen für Digital Media and Marketing Principles

von Eman E B

19. Apr. 2016

Thanks for a great introduction for more understanding the various channels

von Shivam S

12. Nov. 2020

the course is good but verification process is bad I am trying from 2 days

von Warren L

25. Sep. 2019

Great course! Looking forward to doing the next one in the specialisation.

von Ayush P

29. Dez. 2020

Awesome course. Very good examples and references. Thank you very much :)

von Lai F C

26. Nov. 2018

Love the course. Thorough understanding on the topic. Thanks Prof. Yao.

von AMAN J

6. Aug. 2020

Excellent course with detailed videos and a plethora of reading material

von RORY C

21. Sep. 2019

Great course. Super comprehensive and well taught. Dr. Yao is on point.

von Alexandre R

19. Aug. 2019

Excelente curso. Professor excelente e conteúdo amplo e bem didático.


25. Feb. 2020

Entire course is well designed & planned in a very systematic order.

von Edwin L C K

24. Juni 2020

very good introduction and fundamental course for Digital Marketing

von Samia S

24. Sep. 2019

This course is very nice. Lots of useful and practical information.

von Óscar A M R

2. Nov. 2020

Very well explained and good to start learning from the beginning.

von Halide V M

29. März 2021

It was a great experience to learn all these enormous principles!

von Adriano D

17. Sep. 2019

Great course. Deeper and clarify. Important informations. Thanks.


3. Aug. 2019

Very good so far, lots of interesting transitions. Good lectures.

von Md. N H

28. Juni 2020

Very efficient course on digital media and marketing principles.

von Ilya K

23. Okt. 2020

Great course and Prof. Mike Yao, very beneficial. Thanks a lot!

von Namaa A

11. Feb. 2016

Great course with in depth knowledge and up to date information

von Zachary H

25. Nov. 2020

this was an amazing course. no one will regret this experience

von Abhay m

27. Sep. 2019

This course is really helpful in my upcoming corporate carrier

von DongHyeonAndrewYi

24. Sep. 2015

So informative & useful courses. also encouraging me to study!

von Kaushiki S

21. Juni 2020

Highly informative and wonderful set of knowledge. Thank you!

von Abhinav R P V

9. Juni 2016

Well designed course.Really very interesting course.Thank You

von Sumair N B

11. Dez. 2019

This course is very informative and very well sorted by Mike

von Travel w d

25. Aug. 2020

I got more knowledge about digital marketing thank you 🙏🏻